Hi everyone Its been a while since i've set up a new site, but its time I have to. I set a site up quite some time back got it to rank through tiered link building. - Web 2.0s - Guest Blogging - Conducting Interviews - Having guest bloggers write on my site, and they'd naturall link & share - Social signals Nothing bought. No services used. Did it all myself. Had some good success, hitting the top rankings for my niche, and made some ok money. Unfortunately, a few big sites (already established in the space) started to focus efforts around my niche. I went from 1st to 4/6 on pretty much all my money keywords. As such my income is not enough to support me off this site. In the beginning i worked really hard. Every day, countless hours until I hit the top spot. I slowly got lazy. Working on it less. Doing less link building. Doing less outreach. Writing less content to be published on my own site. I just saw it as a passive income. I dropped rankings, slightly, in the Panda update from last year. From 1st for all my money terms, to 2nd-4th. Not a slap. Not a penalty, just a more powerful, established domain, outranking me. At this point I began working hard again. Putting out more content, doing more link building. My rankings then began to improve slightly, moving up from the 4th spot to 2nd 3rd. I've pretty much been working on the sight consistently (its my only "real money making site") and the work just isn't paying off. Im not sitting 4th-6th, despite all the additional work ive been putting into the site. The 3 sites above me, had they been there when i first started this site, I would not have entered the niche. It was a case of smaller sites occupying the spot, I created one, and managed to hit top spot. Since then, these big sites must have placed on a focus on this niche & these keywords, and now there is pretty much no way i'll be able to outrank them. The sight makes a small amount of income still, so i don't want to blast it with links and churn & burn it. Rather, i want it to carry on as it is, i'll put some work into it still, but i want to focus on a few site, maybe even a new niche. Im just wondering, in 2015, where is the starting point? In the past I would - Niche / Keyword Research - Look at competition in SERPS for selected keywords - If page 1 had "weak" sites at the top (low DA/PA/PR), a niche site itself etc I'd decide to go ahead - Register domain, put a wordpress on it - Create a facebook, twitter, youtube and g+ for it - Plan content based around my main keywords and then LSI terms - Write high quality pieces for the bigger money making keywords, 1500 words +. Include images, video (if relevant), link to authoritive sites from the piece - Write additional blogs based around the LSI terms. Minimum word count would be 700 on these. - Manually spin, or write unique articles to post on web 2.0 properties - 3 high quality articles 700 words + - A few "filler content pieces" 300 words + - I would create these web 2.0 properties by hand, post the articles, and link to my money site from 1 - 2 of the main money articles. - Link to other sites in the other posts & internally link to the main articles pointing to my money site - Blast these properties with GSA - Create content for GSA using Kontent Machine - Black my tier 2 links with GSA again - Find other sites/bloggers in my niche - Use these sites as a way to get new content ideas & write further posts for my money site - Contact bloggers within my niche to get guest post on their site, linking back to my money site (homepage and inner pages) - Contact site owners & bloggers to interview them - Sign up to relevant forums & post links in a non spammy way - Join facebook groups and post links in a non spammy way - Schedule in posts on facebook/twitter - Share new posts on G+ - Anchord text, when i started was probably over optimised for my links. I then began linking more using my domain, domain name, or partial match anchors. Long post, but yea that was how i've done stuff in the past. In 2015, how much of this would work now? What changes would you guys recommend I'd make, and have you any up to date guides I could follow? I remember looking at a keyword research / identifying niche guide on here a while back. It looked at how to conduct keyword research. Then the metrics to check the serps for to see if it would be viable. I remember SEOquake was used in scanning the SERPS. (Cant remember the post though) Its time i get working hard again, on a new idea, new site, and start making money again. Any and all help / links to useful resources would be greatly appreciated. Thanks Everyone.