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Subpages have low PageAuthority

Discussion in 'White Hat SEO' started by apjames, Nov 11, 2012.

  1. apjames

    apjames Newbie

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    Checking out a site in OpenSiteExplorer and some of the subpages have a PageAuthority of 1. This is usually down to poor internal linking (as well as 0 external links) to the subpages. Some of these pages are 2-3 months old, PR2 site.

    Vaguely remember an article about how to structure a site for best distribution of "PageRank" when I was trying to find out about "PageRank sculpting" and think the recommendation was a tiered category approach ("try to do less than 100 links per page") with 3-4 levels.

    Since the subpages are part of a strategy to target longtail keywords, is this causing them to suffer in the rankings? How do I fix it.

    I'm not doing blog spam to push the sub-pages if I get the jobs.
     
  2. Tangy

    Tangy Regular Member

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    Poor internal linking can certainly cause issues with PR and PA not flowing through from the root domain - however, why is this a huge problem? Are you selling outbound links on each of these pages, or just trying to get longtail traffic with them?

    If it's the latter, you need to focus more on getting exposure for the content so that it gets shares, backlinks built to it, etc. Honestly who gives a crap what the PA or PR of a page is as long as it's ranking?

    I agree with you on the no-spamming stuff, as it's pointless anyway. If your content is good reference material then the best approach would be guest blog posts that link through contextually.
     
  3. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    Adding onto what Tangy just said, send in a larger percentage of your backlinks to your inner pages rather than to the homepage. The Homepage will rank by default.
    And yes, have a strong interlinking structure internally. Let the juice flow!