1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Subpage outranking hompage for main keywords

Discussion in 'White Hat SEO' started by Sburator, Jul 20, 2016.

  1. Sburator

    Sburator Newbie

    Joined:
    Jun 28, 2016
    Messages:
    36
    Likes Received:
    4
    Gender:
    Male
    Location:
    DACIA FELIX
    Hello,

    I've got a problem, and I don't know how to fix it and what is the cause of it.

    Well, the following website - Mod Edit - removed site - ranks for "Mod edit - removed KW" (somewhere around 100 position) not with the homepage, but with some different subpages (Google displays, apparently randomly, different category and subcategory pages from time to time for these keywords, the main keywords, actually).

    The homepage is the best optimised page for "Mod edit - removed KW", it's got relevant external backlinks (with the main keywords within the anchors), mainly from resources pages on relevant, trusted websites (a couple of .edu included), as I've done manual outreach (broken links link building). The internal link structure is also optimised for the main keywords - I placed them in a link in the footer, and the anchors on the most important pages - categories, subcategories, high PA pages, etc.

    Just can't understand what is wrong and why Google thinks a subpage is better optimised than the homepage.

    Thank you very much, and I will greatly appreciate every idea.

    P.S.
    Hope here is the righ place to post this.
     
    Last edited by a moderator: Jul 20, 2016
  2. Aniga

    Aniga Newbie

    Joined:
    Jul 9, 2015
    Messages:
    27
    Likes Received:
    1
    I really appropriate for share this idea here. Thank you so much.
     
  3. validseo

    validseo Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 17, 2013
    Messages:
    906
    Likes Received:
    521
    Occupation:
    Professional SEO
    Location:
    Seattle, Wa
    I ran your search term through my software that mathematically correlates over 300 content tuning factors with rank position and here are some of the findings:

    Statistically Significant Recommendations
    • Strong Correlation: Tune pages for matches in web page LI tags with a value of at least 53
    • Strong Correlation: Tune pages for matches in web page HTML source with a value of at least 611
    • Strong Correlation: Tune pages for matches in web page A tag hrefs with a value of at least 206
    • Strong Correlation: Tune pages for HTTPS protocols in Google result URL with a value greater than 0
    • Strong Correlation: Tune pages for exact matches in web page li tags with a value greater than 0
    • Strong Correlation: Tune pages for matches in web page A tags with a value of at least 107
    • Strong Correlation: Tune pages for matches in web page sentences with a value of at least 118
    • Strong Correlation: Tune pages for exact matches in web page A tags with a value of at least 2
    • Strong Correlation: Tune pages for plus ones in google api for the URL with a value of at least 2
    • Strong Correlation: Tune pages for facebook page in web page links with a value greater than 0

    Your site shows up 93rd in the results and is no where near competitive parity in content tuning for being on page one.

    Especially since the page 1 average is almost 700 keyword matches per page for the following list of match words:
    • aircraft
    • aircraft model
    • aircraft models
    • aircraft scale models
    • aircraftmodel
    • aircraftmodels
    • airplane
    • airplane models
    • flying scale model
    • flying scale models
    • flyingscalemodels
    • model
    • model aircraft
    • model aircrafters
    • model airplane
    • model airplane scale
    • modelaircraft
    • modelairplane
    • models
    • scale
    • scale aircraft
    • scale model
    • scale model aircraft
    • scale models
    • scalemodel
    • scalemodelaircraft
    • scalemodels
    So I recommend working on your content and site URL structure quite a bit more to achieve page 1 parity. If you want to be on page 1 you have to play a page 1 game.

    BHW wont let me upload the report so a screenshot will have to suffice that the analysis is real.
    upload_2016-7-20_6-19-43.png
     
    • Thanks Thanks x 1
    Last edited: Jul 20, 2016
  4. nirajsharma

    nirajsharma Junior Member

    Joined:
    Aug 6, 2015
    Messages:
    108
    Likes Received:
    3
    Can you try it?
     
  5. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    6,351
    Likes Received:
    2,287
    What tool is that one?

    -ThopHayt
     
  6. validseo

    validseo Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 17, 2013
    Messages:
    906
    Likes Received:
    521
    Occupation:
    Professional SEO
    Location:
    Seattle, Wa
    replied in a PM to not violate forum rules.
     
    • Thanks Thanks x 1
    Last edited: Jul 20, 2016
  7. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    3,230
    Likes Received:
    1,493
    Google eventually is 'supposed' to figure out which page you're trying to rank. I have my main keyword for a 90k searh keyword, and I will at times have three pages ranking for it, like #6 #7 #8. Sometimes two, sometines one. Sometimes it's my homepage, often it's an inside page. I'm still ranking well so I'm not too worried about it. It's been like that for over a year now.
     
    • Thanks Thanks x 1
  8. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    15,887
    Likes Received:
    29,189
    Occupation:
    I don't actually have a job
    Location:
    Not England
    Home Page:
    I think you are a tad premature in your concerns, @Sburator, as the site is really not ranking yet. You are well down in the SERPs and it will take some time to get up to where the site is relevant to G.

    Once you are in the top ten you will have some concerns should the wrong page rank, in your opinion, but I actually never look to rank my root url when I am doing SEO as I prefer to rank the inner pages which are usually more targeted to the KWs.

    Kick back and see how it looks when you are ranking closer to where it is relevant.

    BTW, I edited your post to hide your domain and KWs as you don't want any competition.