Here is a plugin for Wordpress, it allows you to turn your categories in to subdomains. For example: Becomes: As you know using subs can be a powerful strategy to target various keywords, and places like About.com make good use of subs and interlinking between them. This can replicate that, it can also save you money in keyword domains and setting up mini sites for new products. For instance if a new product comes out, lets say 'SubDomination' you just create a new category click 'add' and you have: subdomination.domain.com With this you can also use different templates for each category. Also your normal category menu automatically interlinks all your subs, and the lot is run from your normal WP admin panel. Upload to your plugins folder and activate. You will need Wildcard Subdomains activated on your hosting, either you host can do this or you can yourself if you have access. Let me know if you have any problems and i'll help.