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subcategories and SEO

Discussion in 'Black Hat SEO' started by shadow2015, Apr 12, 2016.

  1. shadow2015

    shadow2015 Junior Member

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    Hi all,

    I just have a small question with regard to SEO.

    I will be putting up an ecommerce website and would like to know how I should build my subcategories.

    At the moment I got it like this

    Domain-name /product/continent/country/product description HTML

    Or should it be like this

    Domain-name/continent/country/product/product description HTML


    Also, does the silo structure applies only to WP? Or can this be applied to ecomm websites too?

    PS: apologies if this on the wrong forum

    Thanks in advance
     
  2. lancis

    lancis Elite Member

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    1. Why do you need a continent in URL? Its nice to have it in the database for the reference, but what purpose does it serve in the URL itself?

    2. Why do you need a country in the URL? Are you serving different products based on the country? Are you translating the content according to the country? Unless this is some VERY special feature you're best to use different domain or subdomain, such as uk.domain.com. Moreover, in 99% of the cases I can think about you dont need any mention of the country in your URL/subdomain.

    3. What do you mean with /product/ ? Is it the product ID? If so then its apriori faulty. Semantic web doesnt like IDs

    4. All in all if you want the best stick to well proven URL scheme: domain-name/product description/
     
  3. GORKA

    GORKA BANNED BANNED

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    I'd do the second one.
     
  4. shadow2015

    shadow2015 Junior Member

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    thank you both for the reply

    "assume" I am selling vehicles

    so I have categories like

    lorries
    Bus
    cars
    SUV

    as you know those are made not only in europe but also America and Asia

    therefore if I do like this

    /cars/europe/germany/bmw-3sri-HTML
    would you recommend this approach or the other way around

    /europe/germany/cars/bmw-3sri-HTML

    your point 4 is not possible in my niche, i need to add the country
     
  5. FutureProofSeo

    FutureProofSeo Senior Member

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    It would be better if you redirected users to their appropriate country store, then categories would reflect the products available to that customer.

    For example, redirecting UK users to uk.domain.com, and having categories of bus, cars, SUV etc.
     
  6. lancis

    lancis Elite Member

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    If I was selling vehicles I would do it this way:

    domain.de/bmw-3sri-zu-verkaufen
    domain.us/bmw-3sri-for-sale

    Well, with variations. But you get the point. No reason to promote to Germans in English, and no reason to create long URLs that differ way to much from the person's query.

    Unless of course you know that your visitors will always Google like this: "cars europe germany bmw 3sri HTML"

    To sum it up - the URL is an answer to a question asked, the better you "answer" - the better you rank.