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style="display:none;", Read by Google??

Discussion in 'Black Hat SEO' started by J0kerz, May 21, 2010.

  1. J0kerz

    J0kerz Supreme Member

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    Hey guys,

    Let say I have a DIV whose style="display:none;".

    This DIV contain a 1500 words article. Will Google take it into consideration SEOwide or it will just ignore whats inside this DIV?

    Thanks!
     
  2. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    It might consider it, but it's just as likely to be treated as keyword stuffing. You're might be slightly better off since you're using actual content rather than just a list of keywords. What your doing is the css equivalent of the old html method of creating hidden text using the same or similar color for text and background. It's much less obvious, but still pretty easy for an algorithm to detect. Especially in the case of a display:none style.

    Another way of doing it is to create an entire page rich in content and great formatting, and then creating a div overlay to cover it up with a totally different page. Or you could create a div and include a lot of content inside it, then later in your code place a picture in the same position that will cover it up. In all these cases it's possible the SE might consider the content, but the same risk applies that it will be ignored or possibly even penalized.

    edit - If you have a visually rich content page such as a photography site or something similar that you're having trouble getting indexed, these solutions might be worth trying. Sometimes its hard to provide much textual content in these type of sites for the SE to index from. You're always taking a risk though when using hidden content, even if there's a legitimate reason for doing so.
     
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    Last edited: May 21, 2010
  3. kireol

    kireol Junior Member

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    We know that google has manual visits to our web pages.

    I'd assume (if I were google) that I'd be adding those pages with display:none to the queue of pages to visit by hand to see if it was done for asthetics (such as a tabbed page) or stuffing.
     
  4. J0kerz

    J0kerz Supreme Member

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    Yeah, it is what I am afraid of.

    The thing is that I am not trying to hide anything or keyword stuff.

    My article act like a lightbox. The article is displayed only if the user click the "Learn more" link.

    I want to know if I can keep my code like that or should I just display it all the time.
     
  5. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    In that case you should be ok, especially if it's ever checked out by a human. But as with everything seo related, algorithms are sophisticated enough to catch almost anything, but they aren't smart enough to make judgement calls.

    What you're talking about is good website design though, so I would probably go for it myself. Optimizing for the SE algorithms is always a good idea, but if your building a real site then sometimes your better to err on the side of good user experience. If you actually have a good site then in the long run you should get better results if you design for your visitors rather than for google.

    For building a real site, I think you should be optimizing for google, but designing for your visitors. If you do that you're more likely to get return visitors, and more visitors recommendations, and natural bookmarking.

    When real sites are good enough to become popular, it doesn't happen because of google, it's because the visitors like the site. Google can make that happen much faster, but a good enough site can do it regardless.
     
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  6. J0kerz

    J0kerz Supreme Member

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    Totaly Agree with you GreyWofl.

    Thanks for helping out!