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Stupid question about keyword research

Discussion in 'White Hat SEO' started by Gudrulea, Sep 13, 2011.

  1. Gudrulea

    Gudrulea BANNED BANNED

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    Hello guys,

    I'm new into this area of "keyword research" and I don't know how to determine the daily traffic from a niche.

    I've followed some tutorials from this forum for keyword research and I've got some keywords with exact local monthly searches 4,500.

    My questionis: How can I determine the daily traffic which I will have from a keyword with this amount of local monthly searches (4,500)? Of course, If i will have my niche blog on the first place in Google.

    Thanks a lot
     
  2. agente808

    agente808 Regular Member

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    This is one of the best questions you can ask, don't underestimate yourself.
    keeping in mind, traffic estimates are estimates:

    your traffic depends on where you are ranked, this survey (older) gives these values:

    Overall Percent of Clicks:
    1. 42.13%
    2. 11.90%
    3. 8.50%
    4. 6.06%
    5. 4.92%
    6. 4.05%
    7. 3.41%
    8. 3.01%
    9. 2.85%
    10. 2.99%

    1st page totals: 89.82%
    2nd page totals: 10.18%

    a newer survey shows it evening out:
    Overall Percent of Clicks:
    1. 36.4%
    2. 12.5%
    3. 9.5%
    4. 7.9%
    5. 6.1%
    6. 4.1%
    7. 3.8%
    8. 3.5%
    9. 3.0%
    10. 2.2%

    so the clicks are becoming more evenly spread out over the first page, at the same time though,
    the clicks are staying more and more on the first page:

    Year..........1st page......top 3 pages......... > 3 pages
    2002...........48%............81%.........................19%
    2004...........60%............87%.........................13%
    2006...........62%............90%.........................10%
    2008...........68%............92%...........................8%

    recommended reading:
    http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study
    http://training.seobook.com/google-ranking-value
     
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    Last edited: Sep 13, 2011
  3. jason2009

    jason2009 Senior Member

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    By using Market samurai, you can easily see that. go and download its trial or buy it. Its really a cool tool.
     
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  4. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Well I just do it roughly and divide it by 30, so that would be 150 visitors a day. Of course you won't get 100% of the people, but eventually you more so use it as a gauge of how to rank a keyword. 4,500 is decent for a small niche. The more research you do, the more of an idea you get of what's a good number, what's too small, etc.

    Reality is, you'll get about 50% of traffic if you're #1. So if it's 150exacts per day, you'll get about 75 per day if you're #1. But you'll also get some long tail keywords.
     
  5. umairsheikh2002

    umairsheikh2002 BANNED BANNED

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    Whenever you're about to get started with keyword research you'll want to open up an Excel spreadsheet to help analyze the data. You don't need to create anything fancy. Just add the following column titles into your spreadsheet:

    Keyword / Search / Volume / Competition / Searcher / Intent

    The information you enter into the above for columns will serve as an aid to help evaluate keywords later. Next step, time to starting looking for keywords.

    How to find Keywords

    Typically, I use three techniques to start researching keywords:

    1. Industry: Start typing a big list of the keywords you think would be relevant to the niche your getting into. This includes technical phrases, jargon, or branded keywords that people might use to discover website about your topic.

    2. Competitors: Make a list of 4 - 5 websites that sell similar products or services to you. Reviewing the title tags of competitors websites is a great way to quickly learn what keywords other businesses are targeting and profiting from. A great tool called SEMRush can also be used to speed up the competitive research process.

    3. Tools: There are about a thousand different keyword research tools online, but the ones I use the most frequently are the Keyword Tool in Google Adwords and Wordtracker.

    Don't forget to copy and paste all the keywords you've found into the Keyword column of your spreadsheet.

    How to Evaluate Keywords

    There are three metrics I always evaluate to help determine whether or not I want to go after a particular keyword phrase. They are....

    1. Volume: Are there enough people actually searching for the particular product or service you're trying to sell? If not, it might be wise to re-evaluate the market you're planning to enter. But how do you know when there is enough volume?

    This number will depend on who you ask of course. However, I like to use affiliate marketing master Andrew Hansen's advice to go after keywords with at least 1,000 exact match searches per month according to Google's Keyword Tool. In my opinion, this is a really solid base line.

    This doesn't mean that you won't still need to develop content that targets the long tail as well, however, you should set the goal of targeting high-volume, high-conversion search phrases as a longterm goal.

    2. Searcher Intent:
    Are you able to provide a solution to the searchers exact query at the precise time they need it? If so, does this keyword suggest any sort of commercial intent?

    A deep understanding of the searcher intent behind each of your keywords is critical. Sometimes searcher intent is straight forward. However, it can also become more complex when keywords have multiple meanings.

    For example, consider the thousands of variations of searcher intent that include the keyword "insurance." Potential searcher intent could include insurance for home owners, life, cars, boats, motorcycles, trucks, discount, or free quote related phrases just to name a few.

    Bottom line: Get to know what searchers want when entering a website through your keyword. Even if it is more than one thing.

    3. Competitiveness: No matter how great of an SEO or internet marketer you are, there are just some keywords that are too competitive to even consider entering the fray. These types of keywords are dominated by large companies with substantial advertising budgets and resources that you probably don't have.

    One quick way find out whether or not your keywords are too competitive is to check the backlink profile of the top five ranking websites in Google for keyword(s) you're considering. If the websites listed at the top of the SERPs are on domains with thousands of unique linking domains this is cause for concern. Consider going after longtail search phrases first or consider a less competitive market.

    Tools of the Trade
    When you're conducting keyword research knowing the tools of the trade helps. Fortunately, most of the keyword research tools I use are free or have free limited access versions.

    Here are a handful of tools that can come in handy in the discovery and evaluation of a keyword for your website:

    Google Adwords Keyword Tool: In my opinion this is the best and most accurate keyword tool available in your keyword research toolbelt. Nobody has got more data than Google and best of all the tool is totally free!

    OpenSiteExplorer.org: This is the industry standard back-link analysis tool. This tool can help you identify how many inbound links you'll need to develop to compete with top domains in your market. You'll also find the anchor text competitors are using to build back links.

    SEMRush: Looking at the organic and paid search keywords of your competition allows you to gain insight into potentially lucrative keywords. This tool let's you examine keywords being targeted on the organic and paid side within the same tool.

    Wordtracker: This is my second favorite keyword research tool.

    Excel Spreadsheet: It's tough to do good keyword research and analysis without the old reliable spreadsheet.
     
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  6. Gudrulea

    Gudrulea BANNED BANNED

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    God dammit guys. Thanks a lot. All posts from this thread are usefull for me. Many many thanks.
     
  7. hispdcha

    hispdcha Regular Member

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    Also, before you decide to go gung ho on a niche, do a simple adwords campaign to make sure the amount of impressions matches up with what Adwords is saying. You can do this by taking the #1 website for the keyword you are targeting and setting up a small one day campaign. Bid enough to get on the first page for the day and count up the impressions. If you only get a couple of impressions you know that the Google keyword tool is off. You might want to reconsider that keyword if adwords shows you it's not really getting the traffic.

    Why spend money on a campaign like this to test amount of keyword impressions? Simple, what cost's you $5 to $10 dollars today could save you thousands of dollars and hours in the future. :)
     
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    Last edited: Sep 13, 2011
  8. umairsheikh2002

    umairsheikh2002 BANNED BANNED

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    It's really advance technique.
     
  9. sip

    sip Junior Member

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    i use semrush and then allin title all in url and allinanchor search amounts to compare and properly qualify niches
     
  10. LukesDad

    LukesDad Junior Member

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    Last month there was a cool article on seomoz about getting the predicted search volume from adwords into an excel sheet via api. All you need to do is specifying the keywords and excel grabs the data all by itself.
    Search for search volume excel on the seomoz site and you will find a detailed video.
     
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  11. gmarkusson

    gmarkusson Junior Member

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    Great thread, turns out this wasn't a stupid question.

    It is usually more stupid NOT to ask questions when you don't know things.