I have a 10 year old money site which has been my main income for 10 years. It faded a bit, so I busted my ass over the last year to get it to the top for it's main keyword, which is very competitive, plus a lot of .gov and .edu sites ranking high. It was around #50. A lot of work, a lot of services, a bunch of rental homepage links and a lot of money later, it's #5 for the main keyword. I bought another site off auction a few years ago, and it's a three year old domain. It sat there for a couple years till about six months ago I put the site up. It was a micro niche site targeting a 5k exact term in the niche. It was an each micro niche so I did a couple services to it and it was #1 for the micro niche. And was already ranking #50 for the main niche keyword. So I said I'll use this one to test out services. So I did one service, and it moved to about #34, can't even remember which service, but it was about $200. Then I did another service and it went from #34 to #20. Then I did another $30 service, and it went to about #17. Thena ll the sudden two weeks later I'm #6. It has about 100 links going to it, while my other one has about 13,000 links to it, a ton of which are very high quality, both natural and paid. Makes absolutely no sense.