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Stumped about on page seo/site architecture/topic pages WTF!?

Discussion in 'Black Hat SEO' started by jamesjk1, May 29, 2014.

  1. jamesjk1

    jamesjk1 Senior Member

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    Hey guys -
    Starting to really come unstuck with site architecture and how to layout my articles for max rankings.Have been hearing a lot about 'topic pages' at the moment and how google is no longer favouring small keyword optimized sites. With this in mind I have started a new site and have ~20 keywords, all related around the same topic. Following this, should I just build one page and try to jam all the keywords on there to increase relevancy or make separate pages for each....so confused :(

    FYI: Been following and trying to copy the stuff over at source wave.com (specifically the info from the topic pages video).

    Big thanks for any advice - Cheers :)
     
  2. jstover77

    jstover77 Executive VIP Jr. VIP

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    It really depends on what you mean by "targeting". If it looks natural, then you will be ok. The problem is, people start to hyper focus on keywords and forget all about the actually quality of the articles/pages. For example, I see too many people writing one page about "White Dog Snuggies" and then build a page for "White Dog Snuggies with Red Stripes". There is way to much overlap there. You can create a page of content that encapsulates the entire subject without the overlap.

    As far as site structure, I always like to build my most important content 2-3 levels from the root because of the way the page rank flows. It's not as important as it once was, but either way, I like to have a "template" as to how I build my sites as far as functionality and navigation.
     
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  3. SeanAustin

    SeanAustin Power Member

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    Check into a Silo type structure for your site. It doesn't have to be perfect, but should be good enough where your site at least has an organized structure of content. This will not only help with Google, but user engagement as well...which Google also loves.
     
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  4. meln

    meln Junior Member Premium Member

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    You're really overthinking this. Whether you should build large pages targeting lots of keywords, or smaller but more targeted pages, depends mainly on what makes sense for that particular site/niche. For instance, an e-commerce site selling lawn mowers couldn't make a single page for all of them - it would have to be a separate page for each model. And still they'll rank. My advice is look at other sites in your niche that are ranking well - how are they doing it? Actually that advice goes for almost anything when it comes to SEO :)
     
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  5. jamesjk1

    jamesjk1 Senior Member

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    Thank you so much to those who replied - all great answers.

    Still a little unsure, though. Say I have five keywords, all about the same topic and basically saying the same thing. Do I need to get those keywords ON the page, in the description or if I just use one of those keywords on my page will google notice the similarity and rank me for the others, too?

    There seems to be so much confusion about this. Does anybody have a CLEAR answer about topic pages (which seem to be flavor of the month at the moment) as everything seems contradictory. I want to get on with things knowing I've laid the groundwork (roughly) right. I am willing to pay $20 to someone who can really help me navigate this problem.

    Thank you again for the previous answers, love this forum :)
     
    Last edited: May 31, 2014