This is a long post, so I am sorry for that. Whoever reads it, bless you and thank you in advance if you decide to help. Here is the story, As of late I have been stuck in the Serps, and today I just dropped around 4-8 positions in google. I created my website back in late July and my goal was to get to #1 in google for 7500 monthly searches for a long tail keyword. Here would be example I conjured up quick that is similar to what I am trying to rank for: best hand shavers for men (although I am in the health niche so this isn't the exact kw) moz keyword difficulty is 44% medium comp. my domain is an exact match domain. So like I said, I created my website back in July, and mid August of this year I started adding backlinks. As the weeks and days went by, I slowly but surely climbed in the serps. About 3-4 weeks ago I reached the bottom of page 2, or top of page 3, constantly hovering between these positions, 20-24. Since then, I have been stuck in the serps. So I decided to continue to add powerful PBN links. And for some odd reason, I dropped (4-8 positions) to 28 today. Heres the links I've added recently: These are the stats for the PBN's /links I added over a span of 21 days. The ones in bold are the links I've added in the last 9 days. co.uk DA 32 PA 43 24TF 28CF (homepage link pbn) .com DA 28 PA40 28TF 22CF (hompage link pbn) .com DA 27 PA33 TF23 CF (homepage link pbn) .com DA 16, PA 30 TF24 CF 18 (homepage link pbn) .com DA15 PA 29 TF18 CF21(homepage link pbn) niche relevant DA42 backlink. The blog post excerpt is near the top of homepage, however you have to click the blog post title or "Read more" button to get to my money site link. (inner link, real site) My money site stats are the following: Ahrefs DR 44, Ahrefs URL rank 22, ref domains 54, Majestic TF 24 CF 24. note: These stats don't show the last 5 links I have added. I believe my site metrics will be much higher. Also my money site is powered by 75% PBN's and around 25% white hat links. My theories on why I recently dropped in the serps and was stuck -not relevant enough backlinks. -over optimized anchor text? (currently 3 of my pbn's have the exact long tail keyword for the anchor text. 3-4 of my other pbn's had partial match anchor text, but then about 1-2 days ago I changed the anchor text to more generic terms like "here", "this resource", "choosing the right one." Maybe some of my anchor links were actually not over optimized and changing some of my PBN links to generic anchor terms is the reason why I dropped in the serps? All my pbn's are penalty free and I have 11 total. Checked with separate google WMT accounts and IP's. All have different hosting and IP's, whois data. Where do I go from here? Thanks for the suggestions / advice in advance. I really do appreciate it.