[Strategy] How to Win at Google My Business Listings

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Deleted member 1221670

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Let's face it; The GMB landscape is constantly changing yet some people manage to make money while keeping their listings alive. The question is, what are they doing differently?

Time to discuss some strategy...

You either spam the hell out of your listings, meaning you keyword stuff business names, descriptions, shortnames, images, and posts to achieve instantaneous rankings OR you embrace a long term strategy by using real company names, well diversified Gmail accounts, company names, websites..

The risk-averse approach will be much safer in the long term and you can expect your listings to be around for a long time to come but you'll need to spend more time on optimizing your listings, and building citations.

The spam approach will rank you instantly but you're vulnerable to Google updates, and spam reports.

You may consider creating 30% spam listings and 70% sustainable listings, so you get the best of both worlds. Feel free to adjust the ratios if you want to make more money quickly.

Again, you can adjust these numbers based on your risk tolerance, goals and willingness to build new properties in the even of Google pulling the rug out from under you.

This is a business decision that you need to make and you need to weigh the pros and cons of each path but I think doing a combination of both is the most enticing.

It does not make sense to create a keyword stuffed GMB listing and not over-optimize the rest (description, shortname, images, posts, whatever) because you already have a high spam score. It's either short term or long term and there's really not much in between. All in or all out!


Things to consider before creating the GMB Listing:


1️⃣ Structuring of Gmail accounts

Very conservative: 1 GMB per Gmail account, access up to 20 Gmail accounts from the same IP.
Conservative: 3-5 GMBS per Gmail account, access up to 10 Gmail accounts from the same IP.
Moderate risk: 5-20 GMBS per Gmail account, access up to 5 Gmail accounts from the same IP.

Sames goes for websites and phone numbers.
Each GMB should have its unique phone number and in case you're playing it very conservative but don't want to set up .com websites just get a Gsite and optimize it.


2️⃣ Pre On Page Optimization

Again, everything should be based on your risk tolerance.

500 - 750 characters for the description; Focus on 2-5 different keywords, work the keywords in the description without making it keyword stuffed and obvious in the eyes of Google. Include a call to action with the phone number or website.

Shortname; should pronounce your business and be diversified based on your risk tolerance.


3️⃣ Post On Page Optimization

The optimization involves everything from completing the info page to setting up the Gsite.

Gsite: You can reuse the description of the info page by rewriting it and adding more content to it. Include your NAP info on the Gsite.

Add 5-15 images, logo and cover to make the listing look more real.


4️⃣ Ranking the listing

Post feature; post content at least 3-4 times a week which can be done manually or with a tool like our GMB Poster. The tool automatically generates citations back to your listings as well giving you additional ranking benefits.

Reviews; Consider your risk tolerance. If you're spamming some or all of your listings then it doesn't matter how many reviews you get I guess as it can lead to suspensions down the road.

Citations; Youtube, Facebook, Instagram, any social media site that's liked by Google. You can get local citations from directories but they may be costly.

Traffic; Get 10-20 visitors to your listing from local residential IPs. Don't drive traffic using VPNs or datacenter IPs of any kind because it does nothing in terms of ranking your listing.


5️⃣ Bonus Tips

Something to consider is targeting locations with little to no competition or targeting more obscure keywords people are not aware of.

The path of least resistance and highest return is to focus on densely populated areas with little to no competition which you can find with the help of heatmaps or by simply finding the most populated zip codes within your city. So, that's the first thing you want to do.

Secondly, search for "SERVICE NAME + CITY" to see how many GMBS are located within your targeted zip codes. Most of the time, you're going to hit densely populated zip codes with lots of competition but you may find some with less competition. It all depends on your category as well...

Recent testing has shown that you can still rank for GMBs using more generic categories.

Hope this helps!

True Hustlergvi
 
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D

Deleted member 1221670

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I have the same doubt. Well, no matter where it comes from, it's a pretty interesting guide.

Best regards.

LOL It can only come from me. I did make a couple of similar posts on this forum which you can find here:

https://www.blackhatworld.com/seo/h...-my-business-listings-higher-quickly.1133767/

https://www.blackhatworld.com/seo/gmb-map-pack-ranking-hacks-revealed.1127812/

Still, I'm sharing different thoughts this time but some information has been discussed through my other posts already.

What you guys have seen may be similar but it's not the same post.
 

Area 51 Man

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LOL It can only come from me. I did make a couple of similar posts on this forum which you can find here:

https://www.blackhatworld.com/seo/heres-how-to-rank-your-google-my-business-listings-higher-quickly.1133767/

https://www.blackhatworld.com/seo/gmb-map-pack-ranking-hacks-revealed.1127812/

Still, I'm sharing different thoughts this time but some information has been discussed through my other posts already.

What you guys have seen may be similar but it's not the same post.

Ok, mate. It’s good that you solve that kind of doubts. You can be proud of your job, these are excellent guides. Nice work!

Best regards.
 

Robzkie

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I'm quite new to GMB, so sorry for the stupid question, but what do you mean by "1 GMB per Gmail account, access up to 20 Gmail accounts from the same IP."?
 

hmmmm

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Limits.......
I'm quite new to GMB, so sorry for the stupid question, but what do you mean by "1 GMB per Gmail account, access up to 20 Gmail accounts from the same IP."?
 
D

Deleted member 1221670

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I'm quite new to GMB, so sorry for the stupid question, but what do you mean by "1 GMB per Gmail account, access up to 20 Gmail accounts from the same IP."?

Each Gmail account has the capacity to carry more GMBs (Google My Business Listings) in it but I don't recommend adding more than 1 GMB per Gmail account at this moment in time. You should only access a limited number of Gmail accounts from the same IP to reduce the amount of risk you're taking in this business. In other words, don't tie all your GMBs and Gmail accounts to one IP.
 

Mark Quadbang

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Hey OP amazing post.

Have to tried sending FB traffic to a link of your GMB as a way of getting local residential IPs to the listing?
 
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