Octo9877
Banned - selling outside of the marketplace.
- Mar 30, 2022
- 61
- 31
[STRATEGY] How To Promote Your Online Casino In 2022
This is the strategy that my team and I have implemented across 120+ Online Casino across the globe with over $100,000/month in adspend. It's a system of having all the tools needed to grow your online casino player base and improving retention.
If you have been running any sort of ads for while you probably have met with the Facebook's ban hammer. Facebook disabling your business managers, ad accounts and even recently your entire Facebook Page. Even white hat marketers looking to launch their ads will most likely face the same issues eventually.
We tried everything from buying Facebook aged accounts, using VPNs, using virtual machines and got multiple computers to run different ads accounts yet Facebook kept banning us.
After all this we almost wanted to give up trying to tap the Online Casino Market. That's where we came about the idea of residential proxies. Facebook tracks users based off their IP address, if you're using the same IP to run your ads, they'll ban hammer the heck out of you over and over. Residential proxies not only change your IP but it redirects the traffic to different locations every second.
Then we had to solve the next problem of scaling our ad accounts to have the largest reach. We can successfully run 1-2 ad accounts without it getting ban by Facebook however we needed to help our clients scale quicker.
That was when we came across a tool which enable us to run multiple browser profiles at one go. This tool hides your online fingerprint from Facebook. Now with the residential proxies at play and the multi-fingerprint software at use, we are off the grind. Chances of getting banned dropped significantly.
Lastly, we needed to scale ads up to $5,000-$20,000 a day for specific brands, we would need a ton of Facebook accounts, business managers and credit cards/prepaid cards. Here's 1 of the account that we spent in a month:
Most people would go out to websites to buy or rent these credit cards however If they aren't native to your region, many times you'll ring Facebook's fraud alarm. Then within hours to days your account will get ban once again.
What we did was, hired a sales executive in the specific country of the Online Casino is marketing in. Get that person to rent prepaid cards from the locals. Paying anywhere from $5-$10 per week of usage. For Ad accounts, you'll need to rent their entire Facebook account. Tell them that you won't be affecting their personal account you'll need it for ads.
Most new accounts will have a limit of $150-$200/day. Overtime once the ad account gets more seasoned you'll be able to scale it up. To date we have an account that can spend $250,000/day.
Now you're ready, you have most of the basic tools needed to run ads!
Marketing Strategies
Next comes the marketing strategy for a successful campaign. Disclaimer* This requires some funding to be really successful.
Most online casino just throw out crappy slot videos, bonus offers, sleazy girls with cars. These offers would have work amazingly back in 2014-2015 when the market wasn't so saturated.
These days It's about standing out and embedding trust-worthiness of your brands within the user. Just like how Stake, a crypto casino engaged with Drake and saw a spurge of $billions in deposits and monthly turnovers. Smaller upcoming brands can engage local stars to promote within your area/region.
Once the credibility has been built, the effort of putting out content consistently is extremely crucial. Whether it's an ambassadorship video, music video promoting the brand, funny series of gameshow or using static images with ambassadors or brand models to promote the legitimacy of the brand, it all works.
We work with a team of designers, videographers, creative directors and scriptwriters to constantly up with engaging content to push out to market. With market saturated coming to all time high, cost of starting a casino is much cheaper than before as white labels are all around the place. What differentiates a successful casino versus a mediocre one is the vision of the brand. Short term monetary gains or long-term legacy play?
Aside of all those, internally managing an online casino is as important too. Having proper communication with operation team, customer service training and commission scheme, affiliates and managing VIPs etc.
I used to be an avid reader of the BHW learning and picking up a lot of small nuggets along the way. Decided to give back a little info.
This is the strategy that my team and I have implemented across 120+ Online Casino across the globe with over $100,000/month in adspend. It's a system of having all the tools needed to grow your online casino player base and improving retention.
If you have been running any sort of ads for while you probably have met with the Facebook's ban hammer. Facebook disabling your business managers, ad accounts and even recently your entire Facebook Page. Even white hat marketers looking to launch their ads will most likely face the same issues eventually.
We tried everything from buying Facebook aged accounts, using VPNs, using virtual machines and got multiple computers to run different ads accounts yet Facebook kept banning us.
After all this we almost wanted to give up trying to tap the Online Casino Market. That's where we came about the idea of residential proxies. Facebook tracks users based off their IP address, if you're using the same IP to run your ads, they'll ban hammer the heck out of you over and over. Residential proxies not only change your IP but it redirects the traffic to different locations every second.
Then we had to solve the next problem of scaling our ad accounts to have the largest reach. We can successfully run 1-2 ad accounts without it getting ban by Facebook however we needed to help our clients scale quicker.
That was when we came across a tool which enable us to run multiple browser profiles at one go. This tool hides your online fingerprint from Facebook. Now with the residential proxies at play and the multi-fingerprint software at use, we are off the grind. Chances of getting banned dropped significantly.
Lastly, we needed to scale ads up to $5,000-$20,000 a day for specific brands, we would need a ton of Facebook accounts, business managers and credit cards/prepaid cards. Here's 1 of the account that we spent in a month:
Most people would go out to websites to buy or rent these credit cards however If they aren't native to your region, many times you'll ring Facebook's fraud alarm. Then within hours to days your account will get ban once again.
What we did was, hired a sales executive in the specific country of the Online Casino is marketing in. Get that person to rent prepaid cards from the locals. Paying anywhere from $5-$10 per week of usage. For Ad accounts, you'll need to rent their entire Facebook account. Tell them that you won't be affecting their personal account you'll need it for ads.
Most new accounts will have a limit of $150-$200/day. Overtime once the ad account gets more seasoned you'll be able to scale it up. To date we have an account that can spend $250,000/day.
Now you're ready, you have most of the basic tools needed to run ads!
Marketing Strategies
Next comes the marketing strategy for a successful campaign. Disclaimer* This requires some funding to be really successful.
Most online casino just throw out crappy slot videos, bonus offers, sleazy girls with cars. These offers would have work amazingly back in 2014-2015 when the market wasn't so saturated.
These days It's about standing out and embedding trust-worthiness of your brands within the user. Just like how Stake, a crypto casino engaged with Drake and saw a spurge of $billions in deposits and monthly turnovers. Smaller upcoming brands can engage local stars to promote within your area/region.
Once the credibility has been built, the effort of putting out content consistently is extremely crucial. Whether it's an ambassadorship video, music video promoting the brand, funny series of gameshow or using static images with ambassadors or brand models to promote the legitimacy of the brand, it all works.
We work with a team of designers, videographers, creative directors and scriptwriters to constantly up with engaging content to push out to market. With market saturated coming to all time high, cost of starting a casino is much cheaper than before as white labels are all around the place. What differentiates a successful casino versus a mediocre one is the vision of the brand. Short term monetary gains or long-term legacy play?
Aside of all those, internally managing an online casino is as important too. Having proper communication with operation team, customer service training and commission scheme, affiliates and managing VIPs etc.
I used to be an avid reader of the BHW learning and picking up a lot of small nuggets along the way. Decided to give back a little info.
