As many SEOs around I'm deeply involved on several huge traffic keywords. You know, the prizes. Today while checking the SERPs for 'online casino' I couldn't help to notice this site that has been making an appearance on the top 30 for the last 2 months. ase2009.com This site must be using some really interesting technique because if you compare it to anything worthy of being on page 1 for 'online casino' it's utter crap. I wanted to open a discussion on how do you guys think this guy is achieving such a big ranking for a keyword that has always been cemented by huge sites and where black hats are hired every day to work on it?