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Strange competitor page - his posts get 10 times more reach

Discussion in 'FaceBook' started by Firestorm, Dec 23, 2013.

  1. Firestorm

    Firestorm Regular Member

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    Hello, my competitor gets 100 times more reach for a post than me ... it happens that i post much more , maybe 50 times more daily than the other page ... what i do not understand how his posts get 100 times more likes, shares etc .. is it because i post 50 times more than him daily ? we are both 50,000 likes page .. help me
     
  2. xha44a

    xha44a Power Member

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    Hi,

    My understanding of how Facebook reach works is that it is based on previous engagement of fans. So if your last 10 posts you had 5 likes and 1 comment each and on his last 10 posts he had 50 likes and 20 comments each, even though you have the same number of fans, he has way higher engagement. That would mean that his posts are more relevant to his audience and therefore more likely to show up in their News Feed or Story feed or whatever it is called. I would suggest taking a look at his previous few posts and see the engagement per 1k fans as a rough metric and compare it to yours. I'll bet you anything that is your problem.

    On a side note, this is why it is a horrible idea to buy Facebook fans in large quantities if you are planning on actually trying to build a Facebook following. If you have 20k bot fans and 5k real fans and my page has 5k real fans, my fanpage will absolutely destroy your fanpage hands down in terms of reach, because of my superior engagement metrics. If 80% of your fans can't like your page because they are bots I would say you definitely have a problem with engagement and good luck getting your posts read :)

    Moral: buy 50 fans to start your page and grow the rest legitimately if you want a Facebook page that is actually worth anything.

    That's based on my understanding and observations of how FB works at least... not sure if anyone else wants to chime in on this?

    XH
     
  3. Firestorm

    Firestorm Regular Member

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    Thanks for the reply .. can it be because of it is a news website ? can it be facebook give priority to news page?
     
  4. gameyz

    gameyz Newbie

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    Definitely news websites get more reach on their link posts at this point.
     
  5. nitrofox

    nitrofox Registered Member

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    How to pass our site to be a news site? Because it is our entertainment and videos, and news!
     
  6. gameyz

    gameyz Newbie

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    I think engagement is most important thing now. If people like, comment and share your content with time your stuff will appear more often in their news feeds and hopefully that will increase your reach.
     
  7. xha44a

    xha44a Power Member

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    Hi Firestorm

    Post back with the engagement rates of your pages to his. Let's take a look. I don't think it's because his is one type of site and yours isn't. I think it's strictly engagement. How many likes/comments per 1k fans did he get vs you.
     
  8. cantav71

    cantav71 Newbie

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    Hey OP, the reason you are not getting reach is bc you need more engagement from fb users. So you need Viral content, images that people will like, comment, and share.

    I suggest doing a fb ad each day at $5. Do a page post engagement for images that you know can go viral. Try to keep the CPC below .01 currently i have an ad running for about a week and it has 14,000 likes and 400 shares, After this i noticed a HUGE spike in my reach. BTW currently my page only has 5000 fans but 14,000 ppl talking about it My reach is about 50-70% per post and gaining 500 new fans every day for $5 isnt too bad. Good Luck hope this was helpful
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