Stop worrying about Google updates

Check the traffic stats of any of the big brand sites on Semrush. You'll see that they also get hit by Google updates, and these are totally whitehat sites that Google seems to "love".

For example, cookieandkate.com. According to Semrush, its traffic was 12M in June, 2021. Since then, it has been steadily decreasing, and now it's at 8M.

Every site gets hit. No site escapes the impact of Google updates.

Your site probably didn't lose traffic because you did something wrong. You were simply unlucky.

This is why you see all sorts of sites losing traffic after an update, this is why it's hard to pinpoint exactly what caused the loss in traffic, this is why a site might gain traffic in one core update and lose traffic in the next one.

yeah thats right

That’s, good advice.
Newbie here and it might be a stupid question. But with your cookie and Kate example. Traffic steadily decreasing over a year.

If a site owners traffic was steadily decreasing from a google update and they didn’t know what was causing it. Where would they start? Basically I’m asking if there are any resources or treads around this topic of getting your site “unstuck” and back on track.

Every site get hit that is absolute correct , its nothing to worry but to overcome it !

Aioli said:

That’s, good advice.
Newbie here and it might be a stupid question. But with your cookie and Kate example. Traffic steadily decreasing over a year.

If a site owners traffic was steadily decreasing from a google update and they didn’t know what was causing it. Where would they start? Basically I’m asking if there are any resources or treads around this topic of getting your site “unstuck” and back on track.

Click to expand...

You just keep publishing content and getting good links and hope things change in the future. You can also fix your on-page SEO, site speed, and any other issues you notice if there are any.

Perfect! All the things I’m already doing so fingers crossed I never get “unlucky “
Thanks for taking the time to reply!

Any experience seo or site owner will do an investigation why site got hit. You see those site are businesses Okey. So they treat it like one. It will be naive to not do that.

try different project

You are correct
Stop worrying about Google Updates, but when it does happen.. always do your due diligence to understand the direction google is heading towards the update & gain from it.
Yeah, sometimes, you will just keep going downhill despite all your efforts. But, doing absolutely fuck all about an google update will just lead to the death of your site in terms of SEO.

One thing that helped me get over the May update was think about it like a snakes and ladder game. I was simply bitten by a snake and put back into the month of March 2022 (in terms of revenue). So I just lost ~3 months of progress.

As long as I end up somewhere in the middle of the board and not #0 or #1, it is all good.

Yeah ,that's true. some time it might take a month to revert the traffic flow or even 3 months but keeping stable ranking profile with quality articles might bring ranking back always.

Yeah that's absolute true. I have got many sites affected from google update. but not too much of impact. It will return after one month.

Aioli said:

If a site owners traffic was steadily decreasing from a google update and they didn’t know what was causing it. Where would they start? Basically I’m asking if there are any resources or treads around this topic of getting your site “unstuck” and back on track.

Click to expand...

I don't think there are guides for this (at least I haven't seen any), but to bring your traffic back on track you'll have to check and test the living crap out of everything.

1. You need to see what other webmasters are saying and what they did to remove / alleviate their penalties
2. You need to check how your competition fares after this update and check what they've done better than you that kept them unaffected by the google update.

a) maybe they've had longer or better content than you
b) maybe their on-page SEO was better
c) maybe their domain's authority / topical relevance / EAT metrics are better (in some niches, like medical-related niches, EAT is very important)
d) maybe they have better links pointing to their unaffected pages
e) maybe the keyword density of their content is higher / lower than yours and this seemingly unimportant metric is what's keeping them safe (I did see a recent case when someone lost good rankings after a recent google update and when he audited his competition's content he noticed that their content had 5-6% keyword density while his content only had 2% keyword density, that's been the only difference between his content and the content of his competition and as soon as he pumped up the keyword density of his content to 6% he outranked everyone within a few days... so yeah, as weird as this sounds in this time and age sometimes these "outdated" SEO tricks still work as they're just basic on-page SEO that you need to do anyway to tick the checkboxes of googlebot's pleasure buttons)

Generally speaking, recovering your traffic / rankings after google updates comes down to trying things out, analyzing / auditing your content and backlinks vs your competition's content and backlinks, and checking what the unaffected webmasters did that you haven't. Time consuming and boring stuff, I know, but it's part of the routine of successful SEOs

Wow, thanks for the thorough explanation! Time consuming and boring is fine with me. I’m not afraid of working hard. That’s how you win! Hard work beats talent when talent doesn’t work hard.

Also, yeah, I kicked the density of my keywords about 6 months ago and really dialed in all my onpage elements and have been getting amazing results. Looking to replicate my results for other sites for myself and friends.

Most of my links were done the old fashioned way. Looking to learn more about what to look for when buying links to be a smart shopper

It is impossible that all sites will loose traffic and rankings. There will be sites replacing those who loose rankings in each update.

Google wants to divide traffic for more competition and knows that those weak the competition have no choice but to advertise for a fee.
This is the direction of Google that I've felt over the past year.

Yes, You are right...

hwaback said:

Google wants to divide traffic for more competition and knows that those weak the competition have no choice but to advertise for a fee.
This is the direction of Google that I've felt over the past year.

Click to expand...

100% makes sense. I don’t know why I never thought of it that way before.

for a second

Jerk55 said:

Check the traffic stats of any of the big brand sites on Semrush. You'll see that they also get hit by Google updates, and these are totally whitehat sites that Google seems to "love".

For example, cookieandkate.com. According to Semrush, its traffic was 12M in June, 2021. Since then, it has been steadily decreasing, and now it's at 8M.

Every site gets hit. No site escapes the impact of Google updates.

Your site probably didn't lose traffic because you did something wrong. You were simply unlucky.

This is why you see all sorts of sites losing traffic after an update, this is why it's hard to pinpoint exactly what caused the loss in traffic, this is why a site might gain traffic in one core update and lose traffic in the next one.

Click to expand...

for a second I thought Dale Carnegie had joined BHW :
https://www.amazon.com/How-Stop-Worrying-Start-Living/dp/9388423380/

So hot thread. for fit most users' interests.

I also trust natural SEO with high quality content will never worried about Google Update.