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Step By Step Guide to build your own PBN (Private Blog Network) - Bazinga

Discussion in 'Black Hat SEO' started by distym, Apr 16, 2016.

  1. distym

    distym Newbie

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    Hello All,

    I have been lurking around in the forums for a long time now and have definitely learned a lot from the great minds in this forum.

    I thought that its time to give back to the community so am writing this first step by step guide to help the people out there who wants to build their own PBN.

    This guide is based on how I built my PBN. I am quite sure that there might be better methods out there that might be more efficient but this is something that worked for me and I would welcome any constructive feedback from the great minds out there to improve upon the process that is mentioned in this guide.


    Table Of Contents

    1. Introduction
    Definition Of PBN
    Advantages Of PBN
    Disadvantages Of PBN
    Risks Associated With PBN

    2. Planning
    Finding The Purpose Of Building The PBN
    Determining The PBN Size And Authority Based On Budget

    3. Expired Domains
    Expired Domain Characteristics
    Expired Domain Sellers
    Manually Finding Expired Domains
    Domain PA / DA / CF / TF / PR / Backlinks / Referring Domains Requirements

    4. Domain Hosting
    C-Block IP Addresses
    Hosting Package Types

    5. Building Sites
    Creating Fake Persona
    Registering Domain
    Connecting Hosting Account To Domain
    Installing Wordpress / Pluging / Themes
    Creating Basic Content Setup In Wordpress

    6. Maintaining the PBN sites
    Content Sourcing
    Wordpress Freshness Maintenance
    Blocking Crawlers

    7. Linking
    Linking To Money Sites

    8. Footprint Avoidance
    Types Of Footprints
    Avoiding The Footprints


    I will update the chapters one by one. The Goals is to post all the 8 chapters within the next 8 days max.



    Thanks,
    Distym
     
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  2. distym

    distym Newbie

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    1. Introduction


    First of all, PBN is not as mysterious as it sounds. It is a network of websites that is usually made up of expired domain.

    PBN is mainly used for link building with the added advantage of having those links under our control.



    Advantages:

    There are two main reasons that as to why PBNs are effective.

    1. The expired domains in a typical PBN are of high authority.
    The value of the backlinks differ depending on the authority of the domain.
    Google gives more value to the backlinks from the high authority websites than the low authority ones.

    2. PBNs allow us to control those backlinks we created for our money sites so that we can add or remove those backlinks as per our need.

    Disadvantages:

    1. Google might detect your PBN and deindex / Penalize it, leading to the loss of authority of the backlinks from the domains in the PBN.

    2. Your caring competitor might be able to track down your entire network of money sites and in some cases even your PBNs by checking your backlink profile.

    3. The almighty Google might come up with an update to make sure that the domains lose all the authority once it gets expired. (Anything can happen)

    Needed resources:

    Time

    It takes a lot of time to find the domains the we need and to set up the PBN.

    Money

    When it comes to PBN it is all about money. Money Makes Money.

    Management

    Keeping track of the domains in the PBN makes life easier. I have a excel sheet with my domain name, hosting details, etc.
     
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    Last edited: Apr 16, 2016
  3. gulabowwww

    gulabowwww Newbie

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    Its always cool to see how different people build PBNs and get what sorts of results.
     
  4. living2xl

    living2xl Jr. VIP Jr. VIP

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    You'll add these chapters at this thread?
    OR
    You'll create new threads for each chapter?
     
  5. Shadexpwn

    Shadexpwn Elite Member

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    A nice trick to add is that even authority social profiles can act as a boosted PBN.

    In all honesty have multiple ways of ranking so you don't expose sourcing.

    PS: You might need to squeeze in what you wrote, if you're out of room ask a mod to merge the threads.
     
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  6. Vanrithy

    Vanrithy Power Member

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    Seeing different people building PBN with various way is good.
    i'm waiting to see more coming.
     
  7. kittykut

    kittykut Jr. VIP Jr. VIP

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    thank you! subscribed
     
  8. agus240273

    agus240273 Newbie

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    please keep us updated :D
     
  9. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Make sure that you post your methods in this thread alone and not create separate threads for each step.
     
  10. distym

    distym Newbie

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    I am planning to add the chapters in this thread itself and post the links to the exact location of the chapters in the first 'table of contents' post.



    I have heard of the Authority Social Profile before but didn't go much into that path. Now that you have mentioned it I am going to take a look into the Authority Social Profiles :D.




    True :)



    :)



    Next Chapter published in the thread :)



    Will do..
     
  11. rafadizeo

    rafadizeo Newbie

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    Thanks, waiting for the chapter 2 :D
     
  12. distym

    distym Newbie

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    2. Planning


    Finding The Purpose Of Building The PBN

    The reason to create a PBN will determine what type of PBN you want to build and also what the authority of the domains that you would be needing to create the PBN.


    PBNs are mostly created for,
    Personal Use (They are sometimes called private PBNs)
    Creating A PBN Service

    Determining The PBN Size And Authority Based On Budget

    Size Of The PBN:


    The size of the PBN and the authority of those expired domains impact the cost and time required to create the PBN.

    To understand the power of the PBN, one can start with just 5-10 PBN domains that have good authority.
    10 strong backlinks might have more impact than 100s of weak backlinks.

    The strength of the backlinks from the PBN is based on the authority of the PBN.


    Relevancy:

    Relevancy of the backlinks to the money sites is important since it will impact the SERP.

    To have a natural link profile to the money site it is better to have a mix of relevant and non- relevant domains in the PBN that gives the backlinks.

    I had a hard time finding high authority domains with high relevance. So if you face the same issue I would suggest to go with 10 non-relevant but high authority domains in the beginning, to keep the ball rolling.


    Metrics:

    The authority of a expired domain can be determined using the following metrics,

    MOZ Open Site Explorer
    Page Authority (PA)
    Domain Authority (DA)
    MozTrust (MT)

    Majestic​
    Citation Flow (CF)
    Trust Flow (TF)

    P.S: Details on what to look for in each of these metrics will follow in the next chapter.

    Budget (Per Year):

    In terms of money,

    10 Good Authority Domains at 90 each = $ 900
    Hosting Those Domains at 20 each = $ 200
    Content (5 articles per domain) at 6 per articles = $ 300
    Total = $ 1400 per year

    P.S: A low authority PBN having 10 domains can be built at around $300 per year.

    In terms of cost,

    Finding the domains at 1 hour each = 10 hours
    Setup Hosting at 45 minutes each = 7.5 hours
    Content Publishing at 1.5 hour each = 15 hours
    Building the Website at 2 hours each = 20 hours
    Total = 52.5 hours per year

    Thanks,
    Distym
     
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  13. Vanrithy

    Vanrithy Power Member

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    I think authority expired domains will cost much for initial purchasing. The next year renewal would not cost the same but with normal renewal rates vary by registrars.

    For hosting, even it is sustainable to host with cheap shared hosting providers, hosting with unreliable, slow, having alot downtime, compromised server and a lot of bad neightbors could cost much more money in the long run than spending on better providers. Therefore, it takes much due diligence on super cheap hosting. In addition, the quality of PBN domains will get down by that.

    These are just my opinion though.
     
  14. SnoopyDrew

    SnoopyDrew Senior Member

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    Very interested in reading more about your methods for PBN's. I have been curious as to how I even go about starting using them in my ranking strategies. Right now I am sticking to Web 2.0 buffers. I am pretty new to ranking sites so thanks for the thread and I am patiently awaiting the next chapter.
     
  15. distym

    distym Newbie

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    Vanrithy,yeah you are right about the high cost, the cost I mentioned in the chapter two is for domains that are having PA 30+ and DA 20+.. In the next chapter I will add the cost range for the authority expired domains, based on the PA and DA of those domains..

    For the hosting I always go for the reseller hosting packages for the IP benefits and reducing footprints. And as you said for those who with smaller PBNs cheap hosting ($1 - $2 per month) would suffice provided due diligence is done on the cheap hosting.


    I hope this thread helps you on your PBN journey and good luck.
     
  16. semahsedut

    semahsedut Junior Member

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    may the force be with you padawan
     
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  17. distym

    distym Newbie

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    3. Expired Domains


    Expired Domain Characteristics

    The expired domains are most crucial component in the PBNs.

    When we search for the expired domains with authority we have check certain characteristics of the domain to make sure that those domains are strong and healthy.

    Characteristics to check,

    - Existing backlink profile



    • [*=1]Need domains with clean backlinks from good websites.
      [*=1]Avoid domains with spammy backlink profile.
      [*=1]Avoid domains with backlinks that are out of context (backlinks from different language)

    - Authority



    • [*=1]Based on PA / DA / CF / TF

    - Age



    • [*=1]Old domains are the best for PBN.


    Types of Expired Domain Sellers

    Aggregator Sites

    (Since I am not able to post links, I will just mentioned the domain name without the extension.)

    - Expireddomains (domain extension is ‘net')



    • [*=1]This website is one of the well known website that has really good filters for free.
      [*=1]Use filters to find the relevant domains.
      [*=1]Filter for authority websites using PA, DA and MR values.

    The only issues that I found with this website is that it is time consuming since it has lots of spammy domains.

    - Moonsy (domain extension is ‘com')



    • [*=1]Pulls out data of the domains that are to be expired in the next 24 hours from GoDaddy Auctions.
      [*=1]Sort the domains by DA and Moz baclinks to get to good domains faster, there are no filters available in this site.

    - PRnator (domain extension is ‘com')



    • [*=1]Has domains with country specific TLDs.
      [*=1]As the name states, they use PR as the main metric.
      [*=1]Can see all the domain names.

    - Expire (domain extension is ‘biz')



    • [*=1]This website has lists of expired domains and has the option to view previous drop lists.

    - Clickmojo (domain extension is ‘com')



    • [*=1]This site is all about pending deletion domains. I use it mainly for its PA / DA checking tool.

    Brokers

    - HeavyDutyNames (domain extension is ‘com')



    • [*=1]As the name suggests, they have some really powerful domains.
      [*=1]In all the broker services I have used till they date, they are one of the more expensive brokers but in terms of quality they are really worth the price.

    - Domaincolosseum (domain extension is ‘com')



    • [*=1]The websites provided by this broker are spam checked and indexed.
      [*=1]The amount of websites available are less when compared to other brokers.




    Manually Finding Expired Domains


    If you are starting out then you would prefer to hunt down the expired domains manually to save some money.



    1. [*=1]Use Scrapebox to generate a list of seed URL by scraping keywords.
      [*=1](If you don't want to buy scrapebox then you can search for URLs that has many old links and use those URLs. E.g Wikipedia)
      [*=1]Export the URL to a tool like Xenu or Integrity.
      [*=1]I use integrity (mac for tool), if you have windows then you can try Xenu, to search for broken links (404 error) on the pages that are on the list.
      [*=1]Export and Parse the data from the tool.
      [*=1]At this stage you will have a list of URL that are candidates to be part of your PBN.
      [*=1]Check for the availablity using one of the free bulk whois tools
      [*=1] Check the quality of the domains using MOZ OSE and Majestic and register them if you like it.

    (If you don't want to use the tools such as integrity and xenu then there are some online tools that are available to check for broken links on a webpage, google it)

    Using Scrapebox effectively to scrape URLs is a separate topic.
    I am sure you can find many tutorials in this forum related to using scrapebox.



    Domain PA / DA / CF / TF / PR / Backlinks / Referring Domains Requirements


    When searching for a good domain I search for domains with the following metrics,


    PA 30+
    DA 20+
    CF 15+
    TF 15+
    PR 0+
    Backlinks 25+
    Referring Domains 15+
    Depending on the situation you can go for domains that are below the above mentioned values. It all depends on what type of PBN you want to build and how much budget you have for building the PBN.

    Another method that I found in this forum is find domain whose (PR x 10 + DA + PA + TF + CF) > 80.
    (A post in the Money Making section of this forum: ultimate-guide-building-amazon-affiliate-niche-sites-insanely-profitable)

    The price of the expired domains vary depending upon the PA and DA of the domains.

    Price Ranges:


    PA DA Price
    20+ 10+ $30 - $60+
    30+ 20+ $60 - $170+
    40+ 30+ $150 - $320+
    50+ 40+ $300 - $650+

    The Process:



    1. [*=1]Find the domain using the Aggregate sites or any other source.
      [*=1]Check the PA / DA / mT / CF / TF / Backlinks profile / Referring Domains using,
      [*=1]MOZ Open Site Explorer Tool
      [*=1]Majestic SEO Tool
      [*=1]Ahref Tool (If your budget permits)
      [*=1] Buy if you are satisfied with the results.

    (P.S: Check the www and non-www versions of the website since some sites use the www version and some sites uses the non-www version.)
     
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  18. Furious Man

    Furious Man Jr. VIP Jr. VIP

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    Thanks Dude Great share! Keep it up...
     
  19. Crazy Monkey

    Crazy Monkey Jr. VIP Jr. VIP

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    Nice buddy, Thanks for sharing information
     
  20. CallmeReaz

    CallmeReaz Junior Member

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    This is going to be a nice guide I think. OP obviously knows his stuff.

    Didn't really know about using Scrapebox to hunt down expired domains before, will give it a try.