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Steal an idea from Wal-Mart & make money for you & your clients...

Discussion in 'Offline Marketing' started by jdn74, Aug 29, 2010.

  1. jdn74

    jdn74 Newbie

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    Actually, I stole it from Papa Murphy's (PM) and Wal-Mart (WM)... more on that later...

    What you're about to read is simply a marketing tactic that WORKS. Whether you're a social media manager, a web designer, a salesman, or some other kind of marketing consultant - PAY ATTENTION.... you're going to LOVE THIS! Some of you may already be doing this (which I'll want your feedback), and some of you may end up doing some joint-ventures (JV) after reading this, since this covers more than one specialty (unless you're a "jack of all trades").

    OMG... there's a bug in my coffee - BRB! OK, got fresh coffee and covered it with a CD jewel case to keep those darned bugs out!- Its late here (1:34 AM, locally) and I really want to be awake enough to share this with you all. I've been wanting to post this ALL DAY, but I couldn't since I was at my niece's birthday party at the park. I'm not trying to be ADD. Just an average guy, like everyone else. Hey look... squirrel!!!:rolleyes:
    Anyway...

    Picture this:
    I was talking to this other marketer who was telling me about how PM (pizza chain in the US) is using FaceBook (FB) to get more people into their business. He didn't get real specific, but rather he cited PM while discussing a topic. It left me curious about what he was talking about. It left me curious, well after we departed until....

    Fast Forward:
    I went into PM's recently to buy a chicken garlic pizza (YUM!), noticing the big "Join us on FB" sign as I walked in. Since I was still in the state of being curious, I asked the girl behind the counter, "I noticed your FB sign by the door. Do you get a lot of people in here from FB?" "Oh, yes", she replied. "How do you know they came from FB? Do they just tell you?", I asked. She replied, "We have deals on FB that we don't advertise in the store. We know what deals are on FB ahead of time, and when they are published. Once published, the customer has to tell us that they saw the deal on FB when they place their purchase, in order to get the deal."

    In case you didn't know... the word "deal" is a BIG buzzword for the "net" generation. The girl behind the counter also fit into this generation (just a psychology sidenote). Re-read the previous paragraph for proof (and research it on TEDtalks, etc...)

    This got me to thinking, "This tactic could work for my newly found clients, on a much smaller scale." In other words, I could see a sign on or near my clients' door saying, "Get EXCLUSIVE DEALS by becoming a fan at: facebook.com/XXXXXX"!. This FORCES people who want that "deal" to "fan" your client's page. When someone "fans" a FB page, it gets posted in every news feed of their friends, exposing it to all their friends who haven't hidden them from their wall. In this case, COULD THIS BECOME LOCALLY VIRAL? Are you seeing the BIG PICTURE here?

    At this point, you may be thinking, "So how does this relate to WM?" Or, you may be asking "How can this lead to a JV if I'm not a jack of all trades?" Before I give you the answer, let me tell you this:

    For the last few weeks, I've been really thinking outside the box. I can't tell you how many ideas I've had that would make me, or someone else, a millionaire several times over. I even have an idea that would require me to hire a coder to create an entirely new social platform that has never been created. And it would be a matter of weeks, maybe months, before someone like Google, would want to buy the company for millions of dollars - its been done before. And, this is me being sober in judgement, for once. This all happened as a result of being able to change my mind in significant ways - to the point that I'll probably write a book about it and sell it for next to FREE. Certainly, I would give anyone here a first glimpse - because you'd hack my site anyway! :tongue1:

    OK, what about WM??!!!!
    WM has an interesting thing going on. If you've ever been to their website, you may have noticed that you can buy stuff thats NOT NORMALLY IN THEIR STORES. However, you can purchase it anyway, online, and it will be shipped to your local WM, at no additional charge, within just a few days, where you can pick it up. What's the point? The point is this: YOU BOUGHT IT ONLINE via PC or phone, and PICKED IT UP IN THE STORE later!!!! You still had the perception of INSTANT GRATIFICATION without actually having had it! Get it? Let me explain further...

    Apply this to your clients... its BETTER than FeeBay or WM... it all has to do with this INSTANT GRATIFICATION.

    Once you've bought something, whether its in your possession or not - you STILL feel a sense of ownership. Are you getting the point yet??? Even though you haven't tasted, touched, looked at, felt, or smelled what you bought, you STILL feel as though you did once you've purchased it. Why? It doesn't matter. You can read books on that (which I've recommended in the past - just click on my username and find my previous posts). Moving on:

    Offer your client to have the ability to provide INSTANT GRATIFICATION on their website (like WM), where their customers can buy now, and pick up later (just like WM). How? By having your client offer exclusive deals only through FB. Start a FB campaign for your client, that just like PM, only offers exclusive deals through FB, forcing their potential customers to join up or "fan" their page. Or you could even have the potential customer opt in to a newsletter, which is easy enough to implement on FB.

    Make your offer a "buy now", "online only" offer. This may be where you have to hire, outsource, or JV a web designer (or solicit the current designer of your potential client, if you're a marketer only, like me).
    The goal is to make it easy for the potential customer of your client to be able to "buy now" and pick it up at a later time (i.e. a blue or white collar worker to BUY during the day and pick up the item after work, etc...). Give the offer a very narrow timeline (i.e. from 2pm to 4pm only - during the week). This will force the average person to BUY NOW, online, since most of them don't get off work until 3pm to 5pm. The more difficult you make this EXCLUSIVE DEAL, the more they will pay attention and have a sense of urgency. Use your imagination.

    Just remember, if you make deal appear to be exclusive, then make it EASY for the buyer to purchase the item right off your clients' website, the more likely they'll buy.
    The whole idea is to get them to think this deal is exclusive (at which point you could almost make up a price that is slightly less than its current value) just because they joined your fan page to get in on a good deal.

    Just remember:
    PM's good deal by "being a fan strategy" + WM's "instant gratification strategy" = a winning strategy to monetize for you and your client!

    Comments? Suggestions? Anyone want to expound on this?:wiggle:
     
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    Last edited: Aug 29, 2010
  2. MattL

    MattL Newbie

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    Great post, I like how you added the wal mart strategy. Requiring people to become a fan to get a special offer on facebook works really well. I'm currently doing this for one of my own projects and I will try this for a new client. I'm going to look into how I could add that instant gratification. I'll let you know how it works out for me :)
     
  3. CYBERTRON

    CYBERTRON Regular Member

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    Facebook is everywhere. I saw a city buss with a radio station ad posted on the back. had the FB "like" logo and said you like b101.
    The use of facebook for a local business works to drum up business. I use it myself in my job to get my customers to take surveys and tell them about store specials.
     
  4. jdn74

    jdn74 Newbie

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    I also might need to expound a bit on my quote above (aside from bringing impulse buying to your fans):

    Obviously, this strategy requires that your client's website is able to collect money with a gateway or whatnot. This would be where you need to solicit your own or the client's web designer if their site doesn't have this capability. Otherwise, instruct the FB fans to give some type of verbal "promo code" at the client's place of business. So, this can still be effective without the WM strategy, until the client is able to receive funds via their site for future campaigns.

    Moving on:
    If you're doing a FB campaign that links to the client's site, make sure the page linked to from the fan page isn't linked to by anything else - because its an "exclusive offer" - make sure the page is only visible during that time frame and expires. OR, if your client's site has the ability to accept promo codes at checkout, then put that code on the fan page during the campaign (you get the idea).

    Announce the promo ahead of time by a day or so. i.e.
    "Tomorrow starting at 1pm, will will be having a sale for 2 hours only on product X" or "Tomorrow, starting at at 1pm, will will be having a 20% off sale for 2 hours only." You could even create scarcity like, "Tomorrow starting at 1pm, the first 50 people who order product X will get X% off!" Also, instruct the fan, "You must use X promo code to get the deal."

    You can be creative with the time and means. If your client wants to physically see people in the store, lining up - so be it. You can make the sale start at 6pm or whatever. Or buying at 1pm and pick it up after work. Just use your imagination. Or you could do this with an online product of a client or your own product. Doesn't matter.

    Make sure to submit (or autosubmit) this message in the evening around 6PM or so, since most people get on FB after work. Otherwise, it will get burried in their newsfeed before they get home and may never be seen. The reason to announce it ahead of time is to create extra buzz - hopefully people will share it.

    One other thing I thought about since posting this, if you use the WM idea with it, "Person A" has the ability to purchase for "Person B" and then have them pick up the product themselves. Happens all the time on WM's site. I've bought stuff for my wife while I was in another state, then she simply picked it up locally. Great stuff to tell your client to get them excited. They just want results.
     
    Last edited: Aug 29, 2010