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Stay one step ahead of Penguin - Anticipate Google's next move

Discussion in 'Black Hat SEO' started by gorang, Aug 17, 2012.

  1. gorang

    gorang Elite Member

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    As you know, there is evidence that Penguin takes a harsh look at your anchor text ratios and will penalise a site for spam if you have an unnatural anchor text ratio in your link profile.

    We have begun to combat this by place generic anchors in our link profile. "click here,more info" etc etc

    This will be obvious for some, but not for others. Google has spies in these forums, they check what we are doing next in order to hammer our next tactic. The current generic anchor text technique is like a giant whack-a-mole ready to be hammered by Google.

    So my advice to you guys is to stop building masses of generic anchor texts and instead begin looking at every inner page you have and pump backlinks into these pages with anchor text which is loosely connected to that specific page. It looks more natural and still diversifys your anchor text.

    Build backlinks with no anchor text to the homepage.
    Build backlinks to the inner pages with anchor text that does NOT include your main homepage keywords but is related to the page.


    Google is just ready and waiting to hammer sites with lots of unrelated anchors. We need to acheive a nice balance, so stay relevant to the page, not the site.

    My last piece of advice, go for quality not quantity. Instead of building thousands of links to your site simply create a handful of separate blog networks which feed into the site. Five of these a week and you'll likely never be hit by a penalty as long as you stay under the radar and you can probably use very targeted keywords as it is natural for slow linkbuilding to happen like this.
     
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  2. rapidecommerce

    rapidecommerce Regular Member

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    my thought was to analyse the websites that are now ranking top of G for the terms I got hit for. These guys obviously didnt get penalised.

    I'm looking to see what they're inbound anchor text is (using market samurai), exporting it all into a list from the top 10 sites then using this anchor text for link building.

    Diverse, niche-related and will look natural if other sites in the same niche are using the same anchors.

    What do you think?
     
  3. gorang

    gorang Elite Member

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    Sounds foolproof if you can keep the anchors very similar and in the same ratios.
     
  4. assphuck

    assphuck Senior Member

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    Good points.

    Also, don't be afraid to also link out to some authority sites on the same page that are not competing for your keywords. If Google is going to send negative link juice now or in the future, let some flow to authority sites too. :) Surely places like Wikipedia are whitelisted. However, many less authoritative sites are vulnerable.
     
  5. RightInTwo

    RightInTwo Power Member

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    Don't forget naked URLs as well. Stuff like "www.websitename.com" and "websitename.com" to help with diversity.

    Another thing you can do is ask your self, how would someone with no SEO knowledge link in that article? That is a good way to look "natural."
     
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  6. souldetective

    souldetective Regular Member

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    yeah you are right. but here comes the problem..what if i link my money site with 10 anchor texts and then chained backlionking through senukex, would it be helpful?
     
  7. referraldude

    referraldude Registered Member

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    If you have Market Samurai, they released this nifty little page the other day to figure out how your link profile breaks down, which will give you a better idea of how to diversify. Looks good to me, helped with a few sites already.

     
  8. shoaibahmad9999

    shoaibahmad9999 Power Member

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    Good points indeed.

    + Repped.
     
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  9. rapidecommerce

    rapidecommerce Regular Member

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    Does linking out to authority sites actually help with rankings? I'm not bothered about any loss of PR myths (what the hell is PR nowadays anyway), but has anyone actually seen a ranking increase after linking out to an authority?

    If I had no SEO knowledge, I would just copy and paste the URL personally, or use the page title (many bookmarking sites use the page titles by default)
     
  10. Endire

    Endire Elite Member Premium Member

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    According to Patrick Langridge, "In 2012, link building for a client or for your own website is like tip-toeing across a battlefield riddled with mines." You will risk the reputation of your client's or your own website if you include too many unnatural links. Instead of merely placing unrelated anchor text in your content on your web page, actually dig for information on what people are reading about, and incorporate relevant links into your blog post. If you are guest blogging, be sure to ask the webmaster what he or she thinks readers would be interested in, and find out whether ad clicks, revenue, or visits are more important to him or her.

    Another idea is to create a useful guide in your particular niche. That way, you can ask those individuals who run sites that are in your niche or have content that is similar to what you have written, to reference your work. It is even possible to have a government or university website link to your page, if you contact the right people and have something that is both current and relevant. This can be tricky, but if you can locate the right individuals to ask, you should receive assistance with your query.

    Some other great avenues to try, are to find out if your client has anything to give away or give a discount for, and determine if there is a green or eco friendly spin you can put on your client's services or business practices. These two areas are quite popular, since people want to save money and be more green. They are great opportunities for you to market for yourself or your client, creating links that are less likely to get you in trouble with Google.

    Reference:

    http://www.searchenginejournal.com/...ll-a-bunch-of-penguins-google-penguins/47529/

    Hope this is helpful!

    Shawn