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Starting with PPC general suggestions (adult business)

Discussion in 'Adwords' started by Deviad, Dec 22, 2014.

  1. Deviad

    Deviad Newbie

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    Hello guys,
    first of all thanks for keeping up this forum. I have found very good advices here that I am using. I have shifted slightly my core business from just making websites to making websites + SEO lately.

    I would like to have a few suggestions to be able to manage PPC campaigns properly.
    I have acquired a overall understanding by watching a Lynda video course just as a refresher, but I would like to know more about ways to estimate traffic, CTR, and conversions... For example if you have any experience with the financial markets, there are tools, equations, to estimate the value of an option after x months, one of these is the Black-Scholes option pricing model (that proved to be faulty anyways).

    Of course for these things there are softwares as well so that you do not have to get crazy with integrals, limits, etc. :D

    One more thing I do not get is that when I use the keyword planner tool I can have an estimate of the cost setting the same price for every key word, but I am not able to set different bid prices for each keyword and get a more accurate estimate based on that of both traffic and cost of the campaign.


    I hope someone will come with some answers.

    I take this chance, for those who are Christians (I respect everyone), to wish you Merry Christmas and a Happy New Year.
     
    Last edited: Dec 22, 2014
  2. Bragah

    Bragah Regular Member

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    Don`t focus that much on Keyword Planner. Its a good way to analyze and identify keywords you might not have think of but don`t use the CPC data as your own.

    This is an average based on past months history of other advertisers and if you look over some statistics made by automated companies such as wordstream you will discover that about 99% of them don`t have a clue what they are doing and they don`t optimize the campaigns.

    Also, I don`t know too much about your business but some aspects of "adult" related businesses are forbidden from AdWords.

    Feel free to add me on Skype in case you want to discuss more about managing an AdWords campaign.