1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Starting with Placements

Discussion in 'Adwords' started by Wini23, Oct 10, 2009.

  1. Wini23

    Wini23 Junior Member

    Joined:
    Mar 15, 2009
    Messages:
    105
    Likes Received:
    14
    Occupation:
    making money online
    Location:
    behind the screen
    Hi Guys,

    after using AdWords for advertising in the SERPS for a long time I want now to start with the advertising in the content network (as a preselector stage for doing some media buys).

    I trying to target my audience by demographic data but it seems to be not so easy. Has anyone here had success with bidding on placements with AdWords?

    I'm promoting an offer which targets mainly men who are between 35 and 44 years old. For this kind of offer are you looking for site which have at least an audience with 50 % 35-44 or are you advertising also on more "untargeted" sites?

    I've also tried to confirm this demographic target with facebook ads but I don't get enough clicks on my ad to confirm....

    Any input is welcome. ;)
     
  2. lyserg

    lyserg Newbie

    Joined:
    Aug 21, 2009
    Messages:
    15
    Likes Received:
    2
    if you have a little bit money to waste you could start advertising on the content network and after a while you can see the publisher sites where your offer is converting good. then do placements on those sites.
     
  3. Wini23

    Wini23 Junior Member

    Joined:
    Mar 15, 2009
    Messages:
    105
    Likes Received:
    14
    Occupation:
    making money online
    Location:
    behind the screen
    Hey lyserg,
    do you ever have had success with this technique?

    So far I failed every time at the content network - now I'm going to try this again. As I said above I will try it without really focussing on the topic of the publisher's sites but on the visitors of these sites. I hope doing it this way it will produce not a negative ROI...
     
  4. herron

    herron Regular Member

    Joined:
    Apr 7, 2009
    Messages:
    217
    Likes Received:
    98
    I also do lyserg's approach. I start my campaigns on automatic with tightly themed AdGroups. I start out with quite a few Adgroups that cover my potential direct market as well as demographic subjects. I run this for a week to get enough data to start analyising. Instead of sending this test traffic straight to an offer I send it to a landing page that I know already converts well (usually a free offer and then one time offer on the thankyou page etc) - this is easier to track conversions and I can use these people down the track anyway.

    I cull through the Adgroups and Ads that aren't performing either with CTR or Coversion rate. I will also keep an eye out for placements that buck the trend in poorly performing AdGroups.

    I keep refining the list until I have adgroups or placements that are giving me a high CTR (therefore low CPC) and high conversion rate.

    Once I have this list I then start cycling through my different offers instead of the email list.