1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Starting out in Graphics design - Online v Offline? Your opinions!

Discussion in 'Graphic Design' started by iAdam, Jan 1, 2013.

  1. iAdam

    iAdam Newbie

    Joined:
    Dec 20, 2012
    Messages:
    17
    Likes Received:
    1
    Hi everyone. I have a friend who in my opinion a very good graphics designer. He pretty much lives and breathes design, and mostly does it for fun. His job at the moment is basic, so I thought I could set up a service around his skills and sell graphic design.

    The main question is - Online or Offline?
    At the moment I'm being swayed to offline, simply due to the high competition online, but also sites like Fiverr and general graphic designer who offer amazing designs for pennies.

    At the moment, my plan is to sell quite cheap, but not too cheap, just to build a reputation. Once we have good feedback and made any improvements to our service, we will begin to offer the service at a higher price, with a more 'luxurious, expensive' feel to the company we have. Yes, it doesn't happen over night. And yes, a few good reviews and good feedback doesn't mean instant success in selling expensive designs, but I believe it is possible.

    I will still look at selling online, as I don't want to completely out rule that. But for now, I personally think offline is the best. All your opinions and advice are more than appreciated!

    I understand there is also high competition offline, and very very advanced, professional and experienced designers out there, but I hope that using our 'young' initiative, we may be able to offer something different, and spot gaps in the market other people haven't. Being a Business student at university also allows me to ask people within university if they require designs for they're businesses, if they set one up.

    So the next step I am stuck on is what to offer. Just logo design or also offer website designs, banners, leaflets. Do I do both leaflet design and then the actual printing too? I have the contacts as my friend currently has access to printers at a 'decent' cost.

    Anyway, as I go off to think about what stages are next, I would really appreciate your feedback and opinions. I have blabbed on a bit, but just thought I'd get it all out there and I will hopefully be able to look back at this to check my progress etc.
     
  2. Jackson Soo

    Jackson Soo Junior Member

    Joined:
    Jul 29, 2012
    Messages:
    169
    Likes Received:
    45
    Home Page:
    Forget cheap. Just build a sample portfolio and work from there. Do a logo/graphic design for one or more of your own sites and include in your professional resume. No one will take you seriously if you price too cheap. You can most effectively build a good reputation by delivering highest quality work, not for being cheap.
     
    • Thanks Thanks x 1
  3. iAdam

    iAdam Newbie

    Joined:
    Dec 20, 2012
    Messages:
    17
    Likes Received:
    1
    Thanks, I hadn't really thought of looking at it that way as people usually use reputation as a pointer when deciding whether someone is 'value for money'. I will have a few test designs set up, and show these as 'previews' or something, just to give an example as to what quality can be achieved.

    Do you recommend working by piece and then giving a default amount of revisions, as oppose to charging by the hour? Also, would you offer unlimited revisions or x amount, and would you offer more revisions at an extra cost?
     
  4. Libyano

    Libyano Newbie

    Joined:
    Jan 6, 2013
    Messages:
    16
    Likes Received:
    0
    Design offline is much much more profitable then online. You should definitly keep trying offline with quality websites you can attract thousands of local startup companies.
     
  5. iAdam

    iAdam Newbie

    Joined:
    Dec 20, 2012
    Messages:
    17
    Likes Received:
    1
    Yeah I had assumed that. I guess the next stage is to create a really professional website. Of course whilst doing so, the images I use for the site (i.e a banner, my logo etc) will reflect the quality of the work we offer.
     
  6. mrviolet

    mrviolet Newbie

    Joined:
    Aug 20, 2012
    Messages:
    3
    Likes Received:
    1
    Offline, or you're wasting your time.

    I've been a graphic designer for 8 years, and until about 4 years ago, I used to get some freelance work on Craigslist in San Francisco The pay wasn't great, but my competition was almost exclusively made up of amateurs who "knew photoshop" and knew nothing about actual design principles, so I made decent money on the side doing it. But I got busy with other things and stopped doing it.

    UNTIL about two months ago. Things were slow, so I decided to try Craigslist again. I probably replied to about 15 gig listings, and, to my surprise, only one got back to me, but then he canceled the project. So, to see how saturated the market was, I posted a fake listing on Craigslist Los Angeles looking for someone to design a flyer for $20.

    Within an hour, I had 50 replies. Within two days, I had 140. There was no way I was going to bother looking through all of them, but I looked at about 10, and of those, I'd say 4 were actually really good, 4 were okay, and only 2 didn't really know what they were doing. And that was for a $20 flyer!
     
    • Thanks Thanks x 1
  7. cobber

    cobber Junior Member

    Joined:
    Jun 5, 2012
    Messages:
    120
    Likes Received:
    221
    I am working on designer for almost 2 years on Graphicriver. Having around 50 print templates that bring me $600 per month, I am too lazy to make more templates so every month I just release one template. I think 8 hours per month to bring back $600 is not a bad income, right?
     
  8. iAdam

    iAdam Newbie

    Joined:
    Dec 20, 2012
    Messages:
    17
    Likes Received:
    1
    Thanks for taking your time to give me a good insight, I really appreciate it! I understand what you mean in terms of the competition. I've pretty much decided to go for offline, but not completely rule out online. I will of course have a website (to direct potential offline customers) but I will hopefully be offering the service on one or two forums, which aren't graphics specific.

    It seems there are a lot of amateurs out there, who think they know what they are doing, but in reality know very little. I guess the other problem I may face is that there may be companies in my local area who outsource to places like India for example, thus being competitive on prices and still providing good quality. I guess I'll just have to build up a reputation of a high quality, professional service.

    I think I came across Graphicriver a while back. $600 isn't a bad income at all, especially for the amount of time your spending. You should become more motivated, and then you'll earn more money!
     
  9. damncoldnight

    damncoldnight Junior Member

    Joined:
    Dec 2, 2012
    Messages:
    119
    Likes Received:
    92
    Location:
    Infront of Laptop
    Money will chase you if you build quality work. :) Offline and online work is both suitable for a graphic designer. You must be the one which do you prefer. Anyway, Goodluck with your journey as a GD :)
     
  10. iAdam

    iAdam Newbie

    Joined:
    Dec 20, 2012
    Messages:
    17
    Likes Received:
    1
    Well I hope that the service I provide will prove to be of good quality! Thanks!
     
  11. BillyRayValentine

    BillyRayValentine Regular Member

    Joined:
    Jul 19, 2008
    Messages:
    201
    Likes Received:
    11
    Definately offline. You need to work on your marketing methods, as most businesses will have graphic designers who do leaflets/logos etc.
     
  12. grock

    grock Registered Member

    Joined:
    Sep 17, 2012
    Messages:
    51
    Likes Received:
    38
    Occupation:
    I own a print company
    Location:
    Oka
    Home Page:
    Offline!!! online there too many people doing jobs for so cheap... and some of them are actually very good.. working in mom's basement or in a third world country (no offence). If you want to compare price you can drop me a pm i own a full printing company in Canada.

    You just need to have a solid portfolio, build up a clientele .. with constant good work people will pick you up again instead of saving a few buck and having nightmare with a so called designer that don't know what cmyk is.