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Starting my local freelance Webdesign/SEO/Social Media company

Discussion in 'My Journey Discussions' started by Bradlys, Jul 3, 2015.

  1. Bradlys

    Bradlys Newbie

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    Hi everyone,
    Recently got told I will be getting laid off work soon and I've not been able to find employment around this area. I'm a full time SysAdmin but freelancer web dev on the side.

    I decided maybe it's a good time to start getting some clients and earning some money. I'd love your experience and tips as well!

    So far I've come up with an email template to send out to businesses and a pricing table. I need to earn £1235+ ($1929.71) a month to at a minimum stay stable.

    cb34a1b6c9.png

    Here is a pricing table, please feel free to let me know what you think.
    I'm going to be targeting small companies/businesses and offer whatever I can.

    Here is a draft of my email template:

    HTML:
    Hi [Name],
    
    I'm _________ I live in ________ and I help businesses and nonprofits do better and achieve more with their websites.I’ve seen your site a few times and have been writing a few possible improvements for it.
    
    I feel that with a few changes, we can get your website more traffic, business and accessibility. I pride myself on making sites work with the best user experience they can have!
    
    Some of the improvements I have with regards to your website are:
     Social Media Icons to boost Google Rankings Google Plus reviews and structure Website blog to boost search rankings and increase customer potential etc etc
    We offer web design, Search Engine Optimisation and Social Media management all in one package as we believe a job worth doing is worth doing at it’s best!
    
    Typically I charge £139 a month to design and develop a full website with full SEO and Social Media management, but I'd like to offer you my services for 1 whole year for only £109.99 a month with a months discount if a whole year is paid in full! 
    
    Our prices and services are very negotiable, would you be interested in a meeting via phone or in person?
    
    Thanks
    Budget: £0. I have nothing.

    Any Advice is GREATLY appreciated
     
  2. netcelal

    netcelal Senior Member

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    A serious business will never buy a £100/month service.. Setup a real price
     
  3. Bradlys

    Bradlys Newbie

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    Can I have an example? as I said, first time doing this. It's worth noting, I've called most of my competition already, they don't like to discuss flat rates. I thought having my flat rate would be a good indication of what people could expect
     
    Last edited: Jul 3, 2015
  4. sikandar

    sikandar Senior Member

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    First create your own website which should look impressive - then create your portfolio of websites - which you should highlight on your website. If you send a letter like that without even giving reference to your business website, it surely will go to trash can !
     
  5. Bradlys

    Bradlys Newbie

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    Hey sik, got that all go atm! I got a logo being designed, site with it (I'm doing) and putting up my portfolio :)
     
  6. Bradlys

    Bradlys Newbie

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    I've recently been developing my site and I've had some business cards designed. I was made redundant yesterday so while trying to find employment, this will be my main job.

    2820362f8a.jpg 606e6fb7c7.jpg 3a73b1c103.jpg

    The website isn't finished yet, I'm currently moving hosts because Godaddy is awful.

    I've upped my pricing package. I'm now charging the following:

    Beginner - £99.99 pm
    Economical - £119.99 pm
    Professional - £149.99 pm

    I've been pushing this slowly, I'm going to be sending letters out soon using some methods I've read before on the forums.
     
  7. soccerlover

    soccerlover Jr. VIP Jr. VIP

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    All d best for your journey.
    You can sale over here also.
    Get Jr.Vip do the same service over here :)
     
  8. Bradlys

    Bradlys Newbie

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    Sounds like a plan! I'm planning on doing a basic tier for reddits /r/entrepreneur I'll do the same for here :)
     
  9. jak19

    jak19 Elite Member

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    good luck with this whats your skype?
     
  10. Bradlys

    Bradlys Newbie

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    Just got your Private message. I'll add you now, although emails are a better way of getting hold of me
     
  11. fauxjam

    fauxjam Newbie

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    Good luck with your journey.

    Couple of points that came to mind when I read the email...

    1. IMO your prices still too low. I would start off at around the £500+ mark. Remember you can always come down from your original price. If they want a serious company to carry out the work, they may think your pricing is too low. I guess it does depend what market you're targeting, but at your current rates you would have to make at least 10 sales a month to get where you want to be.
    2 . Do not say your prices are 'very negotiable' in your opening email. It's like you're saying you know they are going to ask for a discount and you will definitely give it to them before they've even responded.

    If you do enter a negotiation and they try to get the price down, what can they do for you? Most people are happy to help in other ways if it will save them money. Can they refer you into another business they know or deal with for example?

    Hope that helps with your sales process/thoughts. Best of luck!
     
  12. fauxjam

    fauxjam Newbie

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    Also...

    'more traffic, business and accessibility'

    I would possibly change this to something that would spark more interest with a business owner...

    'increase your customer numbers', 'increase your profits'
     
  13. Bradlys

    Bradlys Newbie

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    Thank you very much fauxjam! I will definitely take that into consideration, the pricing part makes sense. Start with a higher figure and work down :)

    I think £500 might be too much in my area. But I'm now thinking maybe somewhere in the £250 starting range?

    Really appreciate it
     
    Last edited: Jul 29, 2015
  14. ja1myn

    ja1myn Senior Member

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    I think 500 is a good minimum as well. If you're serious about building a business, you have to stop thinking like a freelancer. You can't just take any job just because it's some money in your pocket. I use to have the same mentality as well and I thought if I raised my prices I'd have no clients. Long story short, I now have a $2K a month minimum and the clientele I have has completely changed. Went from local small businesses to larger companies that have multiple locations and sell products/services nation/world wide.

    Like others have also said, make sure your branding is on point. Do not waste your time emailing potential clients until you look reputable. Try to get a couple social media accounts looking good too.
     
  15. Bradlys

    Bradlys Newbie

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    Got the Facebook Page setup, working on a Google+ tonight. That's purely for the SEO advantages.

    I will be working on the twitter tomorrow, Oddly, one of my friends liked my Facebook page and I got a small business come forward and ask to discuss details with me!

    Even if £500 is enough, would you still accept a lower negotiation?

    Thanks

    Out of curiosity, how do you get your clientele? Word of mouth?
     
  16. ja1myn

    ja1myn Senior Member

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    Nice job on the Facebook lead. I remember another member on here by the username of Taktical recommends sending an email blast to friends and family offering referral fees for any clients they can bring you. That might work out well for you.

    The important thing with the social media channels is to make the designs look professional and in line with you brand. Posting once a week on each is totally fine after that but more the better obviously.

    The reason for the 500 minimum for you would be to weed out the annoying clients that want everything under the sun for 100 bucks a month. They are not worth your time and will prove to be a major pain in your ass. I promise you that. People who are serious about working with your company to get the results they desire are going to be willing to pay the price.

    I get the majority of my clients from referrals. I have a lot of good contacts in the PR/advertising/marketing/tech industry and get referrals from a lot of people.
     
  17. ja1myn

    ja1myn Senior Member

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    OP, any updates? Any new clients?
     
  18. gb

    gb Regular Member

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    My lowest plan is $2m / month. It's regularly $3m, but I like clients to feel like they're getting a deal ;)
     
  19. Bradlys

    Bradlys Newbie

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    $2m? what does the m mean


    Hey! So It's been up and down for me. This week I was officially made redundant, got a job offer else where just to try and keep me alive!

    I will be getting back to this asap, I've just sorted out web hosting. I'm never going back to Godaddy, they used to be fine for me but that's stopped me from even developing the live-site content.

    I've been following a lot of businesses on Google+ I also got the Google Business Page setup with my first review!

    I'm slowly getting back into it after this hell of a week. This really needs to kick off now as my financial state is down the crapper.

    No new clients as such, I have however found a small business that's not doing great with On-page SEO and the website is awful. I've been trying to draft an email but I don't want to seem rude.

    Thanks for keeping an eye on me :)
     
    Last edited: Aug 4, 2015
  20. seosky

    seosky Power Member

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    Start with your plan and see what happens, remember no matter what anyone says, it's all depend on your hard work to get what you desired.