I'm a college student in the US and the town that I live in, Ann Arbor, has a ton of local businesses with terrible websites and even worse SEO. Given that I have some decent design experience and am pretty good with SEO I was contemplating starting a SEO/Design 'company' and reaching out to local businesses and offer to redesign their websites and help them rank for relevant key terms. My question to anyone who has done something or has started their own SEO company is how did you build credibility and find customers when you first started out? I don't have any references or reputation so I feel like it will be hard to convince local businesses to pay me anything. Anyone have any advice on how to get those first couple customers? If its a matter of going into the store and selling my ideas that's not a problem but I feel like that may hurt me since they'll see I'm a college student.