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Starting a local company, questions, insight, guide me a little !

Discussion in 'White Hat SEO' started by julliuz, Mar 29, 2015.

  1. julliuz

    julliuz Newbie

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    Hi there BHW

    for the last 3 years I've been churning away at every possible guide, lesson, tutorial there is.
    Meanwhile i've put my hands on multiple projects both black and whitehat, with pretty good succes.

    But the fact of the matter is, I'd like to officially make this my job locally in my country. (Belgium)
    The only thing I've got to take care of is come up with a good name for web designing and SEO services.

    Also, I'm completely in the dark about the current state of SEO costs IRL.
    Can someone guide me in the practical business world ?
    How do you go ahead and find people locally ?
    What is the average pricing and what do you serve people for it ?
    What is a realistic number of websites you can manage by yourself before you have to go ahead and people to work with you ?
    Is it a good idea to offer both black and white hat SEO services , as long as you make it clear you offer them completely individually?

    I don't know if it shows but English isn't my native language , if things run fine, would it be a good idea to offer these services globally in English as well ? Same goes for the global market, I have no clue as to what SEO actually costs.
     
    Last edited: Mar 29, 2015
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    In case you're wondering why you haven't received a response yet, it's because most of the BHW community is reading and replying to this joker's thread. Anyway, I'll try to answer some of your questions.

    How do you go ahead and find people locally ?
    I've used Taktical's method in the past and worked off of referrals, although more recently I took a business trip to procure more clients (which I go over in this thread). I find the referral method to work better than working with complete strangers (and safer since people who I've been referred to are often less likely to try to rip me off).

    What is the average pricing and what do you serve people for it?
    Most of what I offer in regards to SEO is mentioned in this thread I created about ranking websites, although I usually bundle services together. For example, I often find that many of my clients will request that I create the images and content for their site and develop their site in addition to optimising their website when I meet with them. While I make it clear to them that search engine optimisation is my primary focus, I usually honour their requests as long as they pay the extra fees. Besides that, I actually find it more convenient working on a client's entire site since I can control everything and change features that I believe could improve the functionality of their website.

    As for pricing, it depends entirely on the client's budget, their needs, and the status of their website. If I see that a client with a low budget needs SEO done for a simple new website that's not in an extremely competitive niche, I would probably charge $750/month. However, if a client asks me to optimise their established website in a medium-high competition niche and their domain has been penalised from a previous SEO's work, then I'll ask them how much they paid their old optimiser and charge that. Although again, I look at other factors when I determine a monthly fee to avoid overcharging or undercharging for my work.

    What is a realistic number of websites you can manage by yourself before you have to go ahead and people to work with you ?
    I'm not entirely sure. It depends on how much time each client and website demands. The only thing I can tell you is to start off with a few sites first to avoid feeling inundated and gradually start working with more client websites until you feel that you've reached your limits.

    Is it a good idea to offer both black and white hat SEO services , as long as you make it clear you offer them completely individually?
    You can certainly do this, although I prefer sticking to "white hat SEO" since all of my clients who want white hat SEO would find my services dubious if they discovered that I offered "black hat SEO" (especially since I work with people who want the "safest way to rank their websites").
     
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  3. bronxbombers

    bronxbombers Junior Member

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    Good thoughts Zwielicht. On the white/black hat question, I pretty much default all clients over to white hat methods. Showing stellar results for a few months only to have a client site delisted is a great way to introduce bad press and a lot of headaches. We push for long term clients and depend on referrals so white hat is the only real way to go. With that said if a client came to me and said they had a conference website that was taking place in three months that they needed to push traffic to right away (and no one would visit the site after that window) then yes black/gray hat strategy would be the way to go here. There are always exceptions to the rule.
     
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  4. julliuz

    julliuz Newbie

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    I'm glad you took the time answering my questions :) A lot has been cleared up, the only thing left for me is to find a short business name that sticks (locally). Might sound easy but goddamn, I've been thinking about a name for days.

    Thanks again !
     
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    Last edited: Mar 30, 2015
  5. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    Its good that you are taking a lot of time mulling over names, last thing you want to do is choose a name then sometime in the future you decide you made the wrong choice.


     
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  6. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    You're welcome. By the way, here are some tips that may help you choose a name:

    • Try choosing a name that has meaning to you.
    • Look into portmanteaus (e.g., "Internet" and "marketing" could be combined to form "Intarketing")
    • Additionally, you can get ideas from the portmanteaus (e.g., "Intarketing" might give you the idea of naming your company "IntraMartketing")
    • Anagrams could be another way to create a name ("Internet Marketing" could become "Renitent Marketing")
     
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