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Started my own shopify store and now I am struggling

Discussion in 'New Markets' started by MehdiBmm, Mar 22, 2017.

  1. MehdiBmm

    MehdiBmm Newbie

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    Hey buddy,

    I've started my own shopify store few days ago; I optimized it for maximum conversion (give a look and you'll see) and yet with more than 380 VISITS I DIDN'T GET a single sale or even a cart! this is so...sad.

    I am really scared because I've spent almost all my money and if I don't get a sale by 1 April, my shopify store will close (because I will not be able to afford shopify's subscription fee).

    My store is at buytobrag.com

    Do you think the problem is the domain name? Do you think it's the traffic? (I bought targeted traffic from SeoClerk, I can't afford FB ads for now).

    Please, I would like some suggestions to get my first sale.

    Thanks for your reply, I really need some directions on what to improve.
     
  2. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    The traffic you purchased is almost certain to be fake bot traffic.
    Promote your store via social media Stumbleupon, Facebook, Twitter, Reddit, Pinterest and Instagram.
     
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  3. Naroha

    Naroha Junior Member

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    love how you got big fat "instagram" on top and it leads to nothing....
     
  4. blogzandstuff

    blogzandstuff Elite Member

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    why have you got 13 items on the front page and not 15? It looks like you haven't finished it. Also what's this about
    " Imagine you're wearing one of these and...someone asks you in a curious and excited way, "where did you get it pleaaaaaaaase?"

    " Sadly for him, you're not going to tell him. "
     
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  5. MehdiBmm

    MehdiBmm Newbie

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    Yeah I am afraid that it's bot traffic, I had no choice because I can't afford FB ads for now.


    I haven't posted anything on Instagram yet, I have no smartphone that's why, and the Desktop version doesn't allow you to post images.


    Hitting emotions! something like that worked on FB ads for one of my competitors so I said, since I don't have FB ads now why don't do it on the website itself? What do you think?
     
  6. SEO1337

    SEO1337 Jr. VIP Jr. VIP

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    You could have done just $5 on Facebook Ads
     
  7. blogzandstuff

    blogzandstuff Elite Member

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    But surely you want people to spread the word, your statement is negative
     
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  8. MehdiBmm

    MehdiBmm Newbie

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    Yeah, I never used FB ads honestly and everytime I set a campaign it tells me that the minimum budget/day is 110$. That's why :(


    You think I should remove that thing from the product page?
     
  9. Inception_AC

    Inception_AC Jr. Executive VIP

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    ''This hat fits only a Don. Either you're one or you're not.''

    No description of the Material of the hat, or anything else for that matter. There is a reason you havent made any sales....
     
  10. blogzandstuff

    blogzandstuff Elite Member

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    Well it's your site but well selling always be positive. Like " so good you'll want to tell everyone" type of statement
     
  11. MehdiBmm

    MehdiBmm Newbie

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    Yeah, but it's only with the hats. All the timepieces have material's description.


    Noted :D
     
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  12. propipper

    propipper Junior Member

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    Here's your problem - your site is thin and your credibility is bad and you're lacking buyer confidence.

    Do you honestly think someone will spend $90 on a watch from this website? Your home page looks good but your "My Story" page is thin and you have a gmail email address. If you were selling things from the dollar store maybe you would get some sales.

    This is not a $2 item - although I see you have a $9 item.

    Yes, your site is on SSL - good start. But other than that, this looks like an untrustworthy site. Fix that and you'll start to see some traction.

    Start collecting email addresses so you get something out of the deal.
     
  13. Inception_AC

    Inception_AC Jr. Executive VIP

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    Yes but if I am going to buy something online, I want to know what it is I am buying, not what I wioll turn into if i do buy it.
     
  14. MehdiBmm

    MehdiBmm Newbie

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    Good point, to be honest I took a look at one of my main competitors, kaysor.ca and they a good amount of sales. I'll dig into the My Story thing.


    I agree, do you think that the timepieces have enough informations?
     
  15. Naroha

    Naroha Junior Member

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    why you implement it when you dont got a instagram account? your site isnt even finished and you cry about no conversions...
     
  16. MehdiBmm

    MehdiBmm Newbie

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    I removed the Instagram thing for now.

    The website itself is ready for sales
     
  17. propipper

    propipper Junior Member

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    Okay, well I see where you got your theme from. I honestly don't think this site is much better but that's just my personal opinion.

    Why are they doing a good amount of sales? Probably because they have traction on social media (which I know you said you couldn't afford right now) but they're also aggressively going after emails with popup boxes. This, I'm sure, helps them - if not by sales, by social credibility and virality.

    1) I was going to say this in my last post but add a picture on your story page. Make it personal. You have to gain people's trust. I noticed the Kaysor store has a picture on their story page of presumably one of their staff (or owner) wearing one of his own products.
    2) Not that this will make a difference in the short term but change out your Gmail address with a branded domain address.
    3) I know you spent money on it already but your domain is not a branded domain. Buy To Brag may turn off more conservative buyers. That name will appeal to:

    a) a younger demographic that can't afford to buy a watch
    b) men who are cocky and have money - but they're not buying anything from you
    c) forget women completely

    My suggestion - as I stated before, focus on getting email addresses with a nice offer and start building your list since you can't build any social presence at this time.
     
  18. Phenomix

    Phenomix Regular Member

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    That's your first problem. While Shopify is good for a lot of people, I seriously would not recommend it for people who are new and don't have much money to invest.

    WordPress + WooCommerce is far cheaper and if you can build a store in Shopify you shouldn't have much trouble building one in WordPress.

    This is your second problem; don't buy traffic from SEO Clerks, Fiverr, etc. If you can't afford to advertise on platforms such as Reddit, Facebook, AdWords, or Instagram then you should promote your website on Social Media for free.

    Observations

    Our Story page - Gmail address - You own your domain name, create a proper email address from it.

    Shipping Policy page - Shipping to USA is 25 - 35 business days. Why can't you choose products with ePacket shipping and pay the extra money to ship it faster, or do you state this timeframe to cover your ass in the event of a really long delivery time? Either way, this is way too long and I wouldn't buy from you because of this.

    Products - Where the hell are the descriptions?? This is a definite way to kill your sales.

    Also, some of your products clearly show the real brand name, which is fine, but if I'm a buyer who performs research on the brand I'm buying, I'm going to Google it. When I Google these brand names, I can find the exact same products you are selling on Amazon and AliExpress for significantly cheaper prices.

    Content - You have none.

    Trust - I would recommend you add some logos to the footer to increase your websites trust. Add the logos for all the credit cards and payment methods you can accept via your chosen payment processing method and the logos for the SSL certificate company who issued it to you.
     
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  19. MehdiBmm

    MehdiBmm Newbie

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    @propipper
    That's what I was going with. I choose BuyToBrag as domain because I was targeting the same audience you described, but it seems very difficult and not a so hungry market.

    @Phenomix
    I thought about the logos for credit cards and other payment and on Shopify help center, I learned that my current theme doesn't have a 'trick' or option to add those logos.

    Both of you gave great analysis, I'll have to dig and fix those issues ASAP because I'll need a sale to afford running this shop. Thanks for everyone who commented, if someone has something to say or add, please don't hesitate.
     
  20. thepioneerslife

    thepioneerslife Jr. VIP Jr. VIP

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    @propipper is saving your ass.

    Not sorry to say but the site looks unfinished and half assed. Gotta go back to marketing 101.

    To do shopify + dropship - either youre great at marketing with a very low budget or you got some money to buy social proof, ads, etc. Its no walk in the park - you can clearly see your kaysor.ca competitor put some work and thought into it by placing a pop up sight to encourage people to buy, a full running IG and FB, +50 products, email capture, quick cart add etc. Even if the most basic shopify theme, I can see the site owner making some good change from it.

    Anyways, Its a rough gamble to risk on something you clearly had no prior experience or in-depth knowledge about but its part of your journey. Youll live and learn - I think most of us has been there before. Good luck
     
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