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Sponsoring a famous person for your ecommerce store

Discussion in 'Making Money' started by ipwned, Oct 1, 2012.

  1. ipwned

    ipwned Regular Member

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    Hey guys!


    Have any of you guys sponsored a famous person to be the face of your ecommerce store? I can get some pretty famous actors and musicians, yeah. (Notice I said be the face my store - not just getting random celebs to wear it as a one time fluke thing) But I want someone to be the face of my ecommerce store. Any tips? Any of you done it before?

    How do you measure someones engagement with their fans/audience?


    I just don't wanna make a bad decision.


    Thanks!
     
    Last edited: Oct 1, 2012
  2. Gruzin

    Gruzin BANNED BANNED

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    Have not tried that but it should be attractive for customers
     
  3. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Well, athletes and actors get endorsement deals all the time. Not sure these companies would waste millions if they saw no return.
     
  4. ipwned

    ipwned Regular Member

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    bump

    How do you measure someones engagement with their fans/audience?
     
  5. assassinmarketing

    assassinmarketing Regular Member

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    Checking Klout / Kred scores will get you in the ball park. there are all kinds of social analytic tools out there that will help as well.
    or just google "influencers"
     
  6. sup3rnova

    sup3rnova Junior Member

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    Celebrity endorsement is an excellent thing, I have never done it on a start-up brand, though. Problem with startup brands that aren't yet established and recognizable by the wide public is that celebrity endorser tends to cannibalize the brand itself, being much more popular, thus resulting a not so positive output. I'll give you an example - Kim Kardashian drives a Bentley, we all instantly recognize Bentley as a desirable object because everyone knows what a Bentley is. However, if Kim puts on a "Pwned" sunscreen, nobody's gonna remember anything else but Kimmy applying some tanning oil on her hot curvy body.

    As for the metrics, endorsement deals are metered just like anything else - in ROI. With celebrity endorser you get additional marketing exposure (via alternate channels such as PR) which automatically increase your ROI. Also, keep in mind that you do need a marketing budget even if you're not paying for the celebrity, you need a way to market your product being used by the xy celebrity, so it's not all that free. Your campaign will be as effective as the number of your potential customers seeing it and connecting with the celebrity and your brand.

    I could probably go on about this forever, but it's difficult for me to give you something relevant without knowing more about your campaign, product, marketing mix etc. Hope it helps.
     
  7. thedorf

    thedorf Senior Member

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    I have been involved with a celebrity endorsement at a game company I contracted with about a year ago. Didn't really seem to drive sales like we thought it would and the one who came out the best was the celebrity (from my viewpoint).