Split Test "BUY" vs "DOWNLOAD"

Discussion in 'BlackHat Lounge' started by SpellZ, Apr 22, 2011.

  1. SpellZ

    SpellZ Regular Member

    Feb 8, 2009
    Likes Received:
    Toronto, ON
    Any of you guys did split testing between the word "BUY" and "DOWNLOAD"

    What I have now is on the landing page that says "DOWNLOAD" and when you click it, you go to the second page, it says, "WAIT! Before you download, you should watch this video to see what other _______ are saying about it". Followed by the video of course, a letter from me, testimonials, and a price at the bottom.

    What if instead "download" I've had "Buy" or "Buy!" or "Buy Now!", do you think it'll raise or lower prices? I mean, I'll do split testing for sure, but just wanted to get your opinion beforehand?

    Also, I don't list the price on the first page, only when they click the "DOWNLOAD" button, that is when they go to the second page, watch the video, and as they scroll down to the bottom, they see the price...

    Again, this is A/B split testing, but what if I had underneath "DOWNLOAD" in small letters "$129 value for just $47"