Split Spend into Multiple Accounts?

Discussion in 'Adwords' started by macker123, Sep 7, 2009.

  1. macker123

    macker123 Newbie

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    Hey Guys,

    Two quick questions.

    #1
    If my goal is to stay off the radar would it be better to have 1 established account (therefore great history, lower bids) spending say $10k per day or setup an MCC account with 5 accounts spending $2k a day and therefore having to establish each accounts history separately. Obviously it is easier to manage 1 account and establish its history.

    #2
    If I do go the MCC route can I get away with using the same destination tracking url or should I setup seperate tracking domains per account?

    Thanks for the help.
     
  2. Wini23

    Wini23 Junior Member

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    I've never tested it but I've made a second backup account of mine when my primary account wasn't accessible for a few days. When I set up this backup account there were no complaints from google. So I would think having the same destination tracking solution doesn't really matter.

    And concerning the question no.1: Well, with different accounts your ad from these accounts could be displayed with the same keyword I think. So if you want to dominate the SERPS concerning a special KW it could give you a HUGE benefit because you can display several ads (from different accounts) for this keyword. Otherwise I would prefer to have one account with high spending and therefor a good history.
     
    Last edited: Sep 7, 2009