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Spammers get 0.000008% response rate, still make $$$

Discussion in 'BlackHat Lounge' started by soctal, Nov 13, 2008.

  1. soctal

    soctal Regular Member

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    Spammers get 0.000008% response rate, still make $$$
    Tue Nov 11, 2008 11:22AM EST
    See Comments (1)

    Buzz up!
    on Yahoo!
    Even with only about one in about 12,500,000 junk mails resulting in a sale, spammers still make a profit. The good news? The margins are pretty thin.

    The BBC reports that researchers from the University of California, Berkeley and UCSD actually infiltrated a massive network of hijacked PCs?called "Storm," in this case?to discover how many users actually respond to junk e-mail messages, as well as how much the average campaign grosses. (Ars Technica has more details on how the team actually hacked into Storm.)

    After 26 days?during which the researchers tried to lure users to a fake pharmacy with an herbal libido remedy (fully guaranteed!)?the team managed to send out a whopping 350 million messages, but got only 28 sales in return, according to the BBC. (No, the researchers didn't actually make any money; anyone who tried to submit their credit card details just got an error message.)

    So, let's see here ? each herbal remedy sold for about $100, and the researchers got about one sale a day. Times that out by the size of the Storm botnet (which controlled about a million PCs at one point), and you get ? about $7,000 a day (according to the BBC story), or about $2 million a year.

    That's real money, but a far cry from the mountains of cash that some had feared?and as the researchers wrote in their reports, the margins are "meager enough" that spammers are "economically susceptible to new defenses," such as (I'm guessing) new and better spam filters. Aw, poor babies!

    And as to the ethics of the USB and UCSD infiltrating Storm and sending out more than 350 million spam messages of their own? Well, as the researchers wrote (by way of the BBC), "The best way to measure spam is to be a spammer." Or, in other words, "Takes one to know one."

    http://tech.yahoo.com/blogs/patterson/30123
     
  2. nohero

    nohero Junior Member

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    Oh I saw this on digg a few days ago...
    It's actually quite an encouraging article for spammers... and would be spammers.
     
  3. Sanitarium

    Sanitarium Regular Member

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    Spammers would be rich if they were not greedy, each time i sign up for a yahoo account i get some crap mail about join a cams site yahoo group, seems kinda automated... Now if they made themselves more transparent things would be easier, but no, they spam millions - spammers trying to out spam each other, it's kinda funny because i don't think they care if they make a buck, just wanna be Don CorleSpammer.
     
    Last edited: Nov 13, 2008
  4. karkun

    karkun Registered Member

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    Just imagine we got opt in list emails..we can get even 30% sales :)
     
  5. WickednDivine

    WickednDivine Executive VIP Premium Member

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    not really. it "seems kinda automated" because it is kind automated. That's the whole idea..
     
  6. Sanitarium

    Sanitarium Regular Member

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    Occupation:
    I guess making love to your eyes since you're read
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    My whole point is it kills the business, why can't they just "automate" by trying to make people opt in. I know they can do it, but they prefer to be spam kings - dude i sent out 100 mil today and no conversion but dudee that was so rad.
     
  7. JinxY

    JinxY Regular Member

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    i bet those researchers run their own botnet now :))
     
  8. Yoko34

    Yoko34 Newbie

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    What I was thinking. :)
    ............................
     
  9. java

    java Guest

    $7000/day would entice a quite the number of spammers, even with the risks involved.