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Sound like a decent proposal for my first client, any suggestions?>

Discussion in 'Adwords' started by Donestrgling, Jun 12, 2012.

  1. Donestrgling

    Donestrgling Regular Member

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    So,

    I found out some information. I'd like to charge your company $300.00 flat rate to set up an Adwords Campaign.

    This is on the low end.

    This campaign will include keyword research, setting up ad groups. Also setting up managed and Automatic placements on Websites relating to your niche.

    I can also set up an Google Search campaign for this company. Meaning the given ad will show up on the left hand side of Google, or at the Top of Google. In the "Sponsored Links section.

    I will design the ad in all approved sizes for Adwords banners using the Adwords display builder. If they want custom banners from a graphic designer. I can design and have done for $25.00 a banner.

    This set up will also including targeting, meaning. For example target men, from 35-55 in Los Angeles.

    Banners are used for the placements on the site you are advertising on. Some sites only allow certain sizes.

    After the Campaign is set up I will give an access code to the decision maker which is read-only. From here we can have an over the phone meeting and I can explain everything I have done.

    I'll also set up conversion tracking. For example, "My campaign got fifty clicks, "But how many converted into a sale", or a request for more info. Or whatever the company considers a lead.

    This way you know exactly if your campaign is creating results.

    From there we can agree on a monthly charge for maintaining the account. Which would include:

    Adding negative keywords, and placements. This way your ad wont show for irrelevant keywords, or websites.

    Increasing or decreasing popular bids, on keywords.

    Creating more specified ads, if original ads aren't converting.

    Coming up with more specific keywords, and getting rid of non-performing or converting keywords that are costing you unnecessary money.

    Basically fine tuning the campaign until conversions are optimized and your spend is converting and optimized so that your advertising is spending is creating a sufficient profit from online/offline Adwords sales.


    TTYS
     
  2. bigbeercans

    bigbeercans Newbie

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    Whats your typical monthly maintenance? I'm trying to figure it out for a client and I've heard you can charge 10% of total monthly ad-spend, but what if thats only a small amount?
     
  3. justin631

    justin631 Newbie

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    I do consulting now for several clients spanning $2500/month to $150000/month in spend (and I've worked on $1.5mil/month when I was agency side), PM me your Skype and I'll help you out with the proposal :)
     
  4. Donestrgling

    Donestrgling Regular Member

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    Justin Awesome, Ill skype you later today from work! They also want some SEO done. Maybe you hook me up with a good plan and proposal and I cut you back with a percent.

    @bigbeercans I will charge them $100 a month right now because I am fairly new. In hopes for a referral, plus I keep failing the adwords tests, but its cool google engage hooks you up with vouchers. Its crazy because I got over a 75% and I still failed.

    So yeah Ill get paid to practice.

    Thanks guys!
     
  5. justin631

    justin631 Newbie

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    sent you my skype, im on now and will be on tomorrow during the day also :)