As a full time IM'er every day I run into people every single day that are so focused on search engine rankings that they lose site of why we are in this business which is to make money. From time to time I will run a JV or sell a site or something and every time I market it I get 95 out of 100 interested parties that do not like the method because our traffic does not come from search engine rankings. No matter how profitable a method they feel like that if the traffic does not come from rankings it is not a good method. I think most people think that once a website is ranked well in the search engine they are going to keep making money hand over fist for years to come without doing any work and that is simply not the case. You cant pick a single market where someone is not trying to out rank you every single day. Many of the people I take to just want it automated so they dont have to work but SEO takes a lot of work and cost to do it right. And it is constant work to keep the rankings to keep someone else from taking over your top 5 or top 10 rankings. Dont get me wrong I love having sites with great rankings and natural traffic but in the 15 years I have done this I have learned that those rankings can sometimes take more time and money to get the rankings and keep them than other methods that will produce more money at the end of day so for those of you that are always out there focused on rankings keep in mind that at end of the day the reason you want those rankings is to make money and there might be cheaper, faster, and easier ways to reach your money goals than to spend endless hours on SEO.