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Something To Hide Keywords For Ecommerce Store?

Discussion in 'Black Hat SEO' started by redrubies, Nov 27, 2012.

  1. redrubies

    redrubies Supreme Member

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    I know it can be done. Amazon does it. Etsy does it. Some other large sites do it. The seller inputs keywords when listing an item. The keywords are not visible on the page. When I sold at Amazon, I was told that these keywords show up in Amazon's search as well as Google's. But I have yet to find anything that will allow me to do this for my store. Does anyone know of anything I can use?
     
  2. srb888

    srb888 Elite Member

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    Amazon webpages use the meta name="keywords" and they are visible in the source.

    Etsy uses both meta name="keywords" (for its home page) and tags class on its product pages. (See their source pages).


    I am not a seller so can't say if those keywords are not seller-generated. Does a seller input other keywords which are removed by these sites?
     
    Last edited: Nov 27, 2012
  3. redrubies

    redrubies Supreme Member

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    The keywords are hidden from the source page. The words that the seller inputs are nowhere to be found on the source page. When I was an amazon merchant, I asked seller support many questions because when the day came that I left, I wanted something similar on my site. But I have yet to figure out how to do it. I was told that the words do not show up anywhere, but are visible in both amazon's internal search and google's search. How do you think I can copy it?
     
  4. forlearnx

    forlearnx Regular Member

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    This is news to me. Why not just use meta data? What is the point of this? To hide KWs from ur competitors? I can't see any other real worth in this, even if it was possible.
     
  5. srb888

    srb888 Elite Member

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    And even if it is possible, without sufficient proof of them doing it (you have the copy of keywords used on their form, and they purposefully didn't use those) would get every one in trouble. So without those examples, you can do more research. I believe that it can be done on your own site/s. Using back-end scripts, even using stylesheets (only if you know how). But its use would definitely be against G's "unwritten" rules.

    Unless you are an authority site (for whom, everything they do up to a much bigger limit 'is always allowed'; for others it's a SEO Sin), you should stay away from doing anything like that, on-page at least.
     
    Last edited: Nov 27, 2012
  6. redrubies

    redrubies Supreme Member

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    The point is that is that it results in covering many search terms. With Amazon's keyword tool, a pro merchant has about 30 words they can put in. Platinum sellers get to put in more words. So if you are a store selling a black dress, you can put in beautiful, little, formal, womens, casual, light, short, long, unique, etc If you don't see any worth in adding 30 keywords to each product, then I don't know what to tell you.
     
  7. redrubies

    redrubies Supreme Member

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    I did enough research. I was the rat who brought it all to the writer of the Daily Dot, who by the way screwed up the article so bad it came out nothing like it was supposed to. The New York Times wanted to do the story, but for some odd reason, the writer axed it in mid stream without an explanation.
     
  8. srb888

    srb888 Elite Member

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    Nobody would want to fight a court war with another biggie. One phone call, and any breaking story would be gagged.

    You can try on a 'disposable' site and see how SE's react to your experiment. I don't think any one would come forward with a theory and a result-sheet of its action on this issue. Its too big, and it can lose all its worth if exposed to masses. IMHO.:)
     
  9. redrubies

    redrubies Supreme Member

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    I kinda figured that someone gagged the NYT writer. I asked him four or five times why he changed his mind, and he wouldn't tell me. He went from "this is so big" to no story and no reason why.
     
  10. ronmojohny

    ronmojohny Regular Member

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    Most likely they are hiding them using css scripting that makes the keywords the same color as the background when the page is rendered. Another option is some kind of cloaking that is allowed by google. Did you view the page as googlebot?
     
  11. redrubies

    redrubies Supreme Member

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    I got an error every time I tried to view the page as googlebot.
     
  12. srb888

    srb888 Elite Member

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    My real-life experience (in another but very important field where a lot of top organizations kept silent inspite of needling and poking them time and again) tells me that when someone from a big/huge organization says nothing, the person actually gives out a lot about it, only if you are able to decipher the unspoken words. (I had a similar experience from the same people, incidentally. So I know how they would react in such cases).

    To me: Yes, his uneasy silence implied that your story has a lot of substance but sorry he cannot go ahead with it -- orders, you see.
     
    Last edited: Nov 27, 2012
  13. forlearnx

    forlearnx Regular Member

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    I can see the worth if you are selling on Amazon and want to add more than the basic keywords to your listings. Amazon already provides this and as a seller you will obviously use up as many keywords as needed. It is interesting how they are able to pull this off. However, I don't see the worth from the perspective of your individual website. It's just the same as using meta data and sprinkling the page/site with your keywords. I clearly must be missing something?

    OP has already checked the source code and can not see the keywords. The methods you mentioned are certainly against G's guidlines.

    There is obviously something happening in the background which is only clear between the big boys.

     
  14. redrubies

    redrubies Supreme Member

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    I think you're right.
     
  15. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Most likely it would be used for internal search, and the conspiracy theory would probably have something to do with select search-engines being able to also see it and rank them for those invisible keywords. But I'm thinking that it is far more likely that it's just internal. I've built similar functionality into websites in fact.

    You can test this by going to Amazon and searching something like "funny shirts" or something similar. It pops up only shirts that have humor stuff on them yet few if any have the words funny in the title etc.
     
    Last edited: Nov 27, 2012
  16. srb888

    srb888 Elite Member

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    I did that: funny shirts, got a result set, saw some individual results and checked their sources. All have this element:

    <meta name="keywords" content="funny shirts" />

    As if it was the only keyword/phrase given to each product, and yet ALL the sellers forgot to mention the sole KW in the content of all those product pages!

    Are the sellers so stupid, or is 'the site' manipulating the source in real time the search is done?

    Strange!
     
    Last edited: Nov 27, 2012
  17. srb888

    srb888 Elite Member

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    BREAKING it:

    OK, I tried some more keywords... really weird ones... like bastard shirts, fxxx (can't name the exact word here:)) shirts, and then cryshit shirts...

    Got a result set though. There was no instance of the word except in the search bar. Checked the source and there it was... exposing the sh!ty ways of the site:

    <meta name="keywords" content="cryshit shirts" />

    Just one single keyword/phrase??? Unbelievable tactics by a otherwise very popular site... Hmm... now I know 'what' ALSO makes it popular.
     
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    Last edited: Nov 27, 2012
  18. redrubies

    redrubies Supreme Member

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    I know it's so strange! I forgot to post what you also found. How are they doing that? I can't figure it out. I did big sterling silver earrings in google, was directed to earrings on amazon, big was not visible anywhere, and you hit everything on the head. No matter what you put in, it's like it's the only phrase given to the product.

    This is what I do know. I was told not to repeat the title because that automatically shows up. But write in about 30 keywords which are hidden in google and amazon and they will show still show up in search results in BOTH google and amazon. This is not just amazon's internal search. Now here is the kicker. I played around once and put an obscure word having nothing to do with jewelry just to see how it would look. Say it was the word "empire." Say the title was Sterling Silver Birthstone Earrings With Peridot" The tag would say "empire sterling silver birthstone earrings with peridot" and there would be no other tags in the source but that. What the heck?
     
  19. srb888

    srb888 Elite Member

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    They are producing the source page in real time. At least the most important parts of the source are being manipulated.

    P.S.:
    Tried "stolen shirt"

    Result on product result page: only in search. In source, >>>

    <meta name="keywords" content="stolen shirts" />

    Nicely printed, right in the middle of other lines, as if it was there forever.

    When you have time, do some experiment to find the same product (xxxxx productname, where xxxxx is any weird name), each time with a different weird word. If the product appears in the result, check the source. The same <meta name="keywords" content="xxxxx productname" /> will be there.
     
    Last edited: Nov 27, 2012
  20. redrubies

    redrubies Supreme Member

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    See??? See??? lol No one will listen to me. Amazon is the biggest black hatter on the internet and google is letting them get away with it.
     
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