I've noticed that some of you have a great product or service that is simply high in demand. But just because you have a product/service that people are dying to have does not mean you can bitch on them when you feel like it. Most of you don't know the real value of good customer service. You fail to realize that good customer service is your face in front of your product or service. Good customer service is very important simply because customers are turning their backs to businesses that do not deliver value. And great customer support adds value! There's no way around it. No shortcuts. Customers demand value for money, or they are out of the door. Usually, forever! And if that customer feels bad about how he or she has been treated, she will tell her friends about it. Or even worse, drop a note in a user group or other forum that is heavily trafficked. Before you know it, you're out of business! On the other hand, if you deliver legendary customer support, this same mechanism could work really well for you. In the meantime, you're converting ordinary customers into lifetime customers, just by delivering extraordinary service. So what if your customers ask dumb questions? So what if they complain? You offer a service or a product so therefore it is your responsibility to absorb all those and do your best to convert it into total satisfaction. You can opt to outsource the customer service if you find it too daunting all by yourself. But if you really hate the customer support-part, then you really shouldn't be in business in the first place. The following are some ideas on how to keep your customers coming back time and again: Be prompt and prepared Listen well Be kind understanding and empathetic Customize Make specific recommendations based on what you know and what they are telling you. Deliver more than you promise every time Be polite and appreciative Make your actions fast and positive Again, good customer service is very important in any business because: You will retain your customers and your customers will become advocates for your business You will stand out from your competitors It makes the workplace more enjoyable ? therefore improves staff retention It shows your customers they are important Customers will enjoy visiting you and and will buy more Customer service if done right will create word of mouth advertising It is the cheapest form of positive advertising So next time, please do not belittle your customers. Better yet, do not belittle good customer service.