1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Something that annoys me

Discussion in 'BlackHat Lounge' started by LVNeptune, Jul 20, 2009.

  1. LVNeptune

    LVNeptune Junior Member

    Joined:
    Jun 27, 2009
    Messages:
    100
    Likes Received:
    7
    Location:
    NV
    My biggest pet peeve? Internet Marketing that sells ebooks/products/etc for pricing that ends in 7

    EVERYTHING ends in 7

    $897

    $997

    $37
    $397

    Is the 7 for luck or what? I don't get it.
     
  2. oxonbeef

    oxonbeef BANNED BANNED

    Joined:
    Jan 4, 2009
    Messages:
    2,242
    Likes Received:
    7,872
    7 is a number that analysts have proved to be attractive to buyers. Try it, it works
    for me since I changed my pricing from 9's to 7's my sales have risen so I'm sticking
    with it. Do you not test different pricing?
     
  3. LVNeptune

    LVNeptune Junior Member

    Joined:
    Jun 27, 2009
    Messages:
    100
    Likes Received:
    7
    Location:
    NV
    As a buyer I find xx.50 more attractive. Example instead of $97, how about $95.50 or $95.49 or the like. It annoys me more than anything else right now :p

    I am just getting tired of it myself. Especially seeing small stuff that's $20 cost $17. Yes it's cheaper but $3 who cares
     
  4. heiny

    heiny Regular Member

    Joined:
    Dec 5, 2008
    Messages:
    227
    Likes Received:
    103
    97.50 works best ;-)
     
  5. blackxxxer

    blackxxxer BANNED BANNED

    Joined:
    Oct 29, 2008
    Messages:
    137
    Likes Received:
    57
    it works, so dont question the lucky "#7"
     
  6. the mad hatter

    the mad hatter Newbie

    Joined:
    Aug 13, 2008
    Messages:
    21
    Likes Received:
    2
    Home Page:
    Intersting, I think I must be living in the 90's because I still thought 9 was the lucky number.

    Thanks guys I am going to give this a try!
     
  7. LVNeptune

    LVNeptune Junior Member

    Joined:
    Jun 27, 2009
    Messages:
    100
    Likes Received:
    7
    Location:
    NV
    Hmm.

    If this is true I wonder what kind of impact $97.77 would have =)
     
  8. CClark56

    CClark56 Regular Member

    Joined:
    May 25, 2009
    Messages:
    298
    Likes Received:
    128
    Location:
    Indiana
    Not sure... Hmm, I have an unusual feeling to buy something. What is it you're selling exactly?
     
  9. LVNeptune

    LVNeptune Junior Member

    Joined:
    Jun 27, 2009
    Messages:
    100
    Likes Received:
    7
    Location:
    NV
    I'm not. It was just something that annoys me. =)
     
  10. noob411

    noob411 Junior Member

    Joined:
    Feb 22, 2009
    Messages:
    176
    Likes Received:
    127
    Occupation:
    Feeding my wallet
    Location:
    Palm Bay, Florida
    I always thought the number 8 was lucky? And I have noticed the 7 thing too I just thought it was one of those passing fads like someone advertising that they will help you earn 44.93 a day using their system, Where the hell they pulled that number from.
     
  11. mightybh

    mightybh Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 27, 2008
    Messages:
    1,029
    Likes Received:
    1,714
    Occupation:
    CEO
    Location:
    UK
    I just changed the price of my ebook from $9 to $777 and my sales dropped. 7 is obviously bs.
     
    • Thanks Thanks x 1
  12. Sanitarium

    Sanitarium Regular Member

    Joined:
    Sep 27, 2008
    Messages:
    312
    Likes Received:
    648
    Occupation:
    I guess making love to your eyes since you're read
    Location:
    In your mind.
    $0 is the lucky number. People want ya shit for free.
     
    • Thanks Thanks x 1
  13. rube77

    rube77 Newbie

    Joined:
    Mar 29, 2009
    Messages:
    31
    Likes Received:
    6
    Home Page:
    Yeah, there are numerous studies showing that the number 7 gives better conversions on sales prices....
    I have tested it and it worked well for me, no need to remake the wheel on this one.
    If you don't like it, then don't do it.

    Do a quick test for yourself. Take something selling at $14 and start selling it at $17, the real target of this though is for the straight $7 market though for the best results of the using this magic nubmer.
     
  14. GTP_Smile

    GTP_Smile Registered Member

    Joined:
    Jun 15, 2009
    Messages:
    85
    Likes Received:
    8
    Wal*mart doesn't use 7's.
    It is BS started by an e-booker and copied by everyone.
     
  15. betster77

    betster77 Regular Member

    Joined:
    Mar 21, 2009
    Messages:
    246
    Likes Received:
    237
  16. oxonbeef

    oxonbeef BANNED BANNED

    Joined:
    Jan 4, 2009
    Messages:
    2,242
    Likes Received:
    7,872
    Wal*mart might have a website but they arn't excactly IM's you
    forget things work different online even your copy is differen't to
    direct mail. You want people to buy there and then or they could
    click away and find somewhere else. Wal*mart is gonna sit at the
    end of the street for years your goinng to drive past it everyday,
    That direct mail piece is going to sit on your shelf until you decide
    what to do with it. With IM one click away and your competitor gets them.
    It works for me and i'm going to use every bit of ammo in my **************.
     
    Last edited: Jul 20, 2009
  17. oxonbeef

    oxonbeef BANNED BANNED

    Joined:
    Jan 4, 2009
    Messages:
    2,242
    Likes Received:
    7,872
    Can't you type a r s e n a l on here?
     
  18. mystery

    mystery Regular Member

    Joined:
    Apr 10, 2007
    Messages:
    335
    Likes Received:
    24
    Annoys you or not, it works.

    It has been scientifically proven time ago, that the number "7" is perceived as a low number in human brains ... even lower than "3".

    You might "think" it doesn't attract you. But your subconscious mind will relate to it and think of it as some little figure.

    Just as it has been proven that a light blue background or layout colour, triggers more "trust".
     
  19. angelas111

    angelas111 Jr. VIP Jr. VIP Premium Member

    Joined:
    Jan 4, 2009
    Messages:
    1,570
    Likes Received:
    1,016
    Location:
    ohio
    should i change all the prices on my cars to end with 7's? i currently have them all ending in 95
     
  20. noob411

    noob411 Junior Member

    Joined:
    Feb 22, 2009
    Messages:
    176
    Likes Received:
    127
    Occupation:
    Feeding my wallet
    Location:
    Palm Bay, Florida
    Hmm so If I have a ebook for sale and its 15 dollars if I uped the anty and put it for 17 I would become a millionaire. I think I will write a ebook about it, I will call it.... $777. in 7 hours only $7.00!!! :)