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Something i've not seen anyone find a solution to - Homepage deindexing penalty

Discussion in 'Black Hat SEO' started by gorang, Nov 15, 2012.

  1. gorang

    gorang Elite Member

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    I've been looking at penalised sites since long before Panda and Penguin.

    The nature of the penalty i'm discussing is something that goes unmentioned in the community. Possibly because not many people see it unless they've noticed it on several sites. But as far as I can find, no one seems to have an understanding of it or answer to it.

    We often see people looking for help with their penalised site on BHW and I notice the homepage deindex and the inner page rankings but I don't see anyone mentioning this trend among penalised sites.

    I've only really noticed this on websites penalised for linkbuilding and i do not understand what exactly is at work. But I really hope we can crack this open through crowd-sourcing some solutions.

    On the sites i've worked on that have had a huge drop, but not total drop in rankings, i noticed that the homepage has been deindexed for the CORE keywords(this has been going on way before Penguin/Panda). Yet inner pages seem to be fine.

    What i notice is that even when a recovery of rankings is made, the homepage is STILL deindexed but only for core keywords.

    I don't understand this mechanism that is at work in the algorithm. I've not seen it discussed by Google or by experts and it is only commented on every so often in the community.

    For example, one of my penalised sites suffers from the Penguin update penalty. I've worked hard in recent months on its recovery and rankings have really begun to increase in the past two months. I assumed from my rank-tracking software that my homepage was being displayed in results but I recently manually checked and noticed that an inner page is ranking for core keywords.

    TL;DR
    Penalised sites often have their homepage deindexed but not their inner pages for core keywords. But there is no information about this.
     
  2. mnasr24

    mnasr24 Registered Member

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    penalties are done via page-level, not site level.

    which is why i always suggest never to optimize your homepage with back links, but only optimize the inner pages for core keywords.
    that way, if your inner pages get penalized, at least your home page is in one piece.

    not to mention - it's alot easier to drop a penalized inner page and copy the content over to a new page url, than it is to try and bring your home page back up in rankings.
     
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  3. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Can I ask has anyone successfully taken a different page from their site and recovered rankings to the inner page for the same keywords once the main page is hit?

    I had a few churn and burns that the homepage ranked for but saw some inner pages ranking back on page 3 and 4 (a far cry from page 1) but never bothered to focus on the inner page assuming that the penalty would be applied to the core keyword.
     
  4. gorang

    gorang Elite Member

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    I wish there was an insider at Google who could reveal some of the good stuff. How have no employees leaked their algo when other companis like microsoft have gigabytes of their new operating systems leaked every new system.
     
  5. nagatlakshmi

    nagatlakshmi Junior Member

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    Yes, I too observe this on few of my sites. But how can we over come from it? Any suggestion must appreciate.
     
  6. affarmy

    affarmy Regular Member

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    Agreed. Only the WPMU example was a home page recovery and that was obviously a manual review/recovery, not algo. IMO home page sites that are penalized are doomed to death. Sad because I have a 15 y/o pr5 ecomm site that was THE authority for 15 years...branded etc. Now all I get is brand traffic.
     
  7. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    If there is he is keeping his mouth shut, instead he is ranking for terms like Insurance or weight loss and making millions on the side. Or at least thats what I would do!
     
  8. WrightWilliams

    WrightWilliams Power Member

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    This isn't true. Multiple people have had entire sites deindexed and not rank for multiple terms on the entirety of a site, not just pages on that site, following the algo changes.
     
  9. TheLinkGuy

    TheLinkGuy Power Member

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    I think you are confusing deindexed, and penalized.

    Typically when a homepage is deindexed so is the rest of the website, that means that Google has taken manual penalty against yoru domain and removed all of the pages from its index.

    Penalized pages can been manual but typically are algorithmic. Which means that you need to make your link building appear natural. Chances are the pages are too optimized, both on page and off page.

    Diversify and you can recover. It may also help to try and change the anchor text from pages that you still have control over if possible.
     
  10. Dj Co2

    Dj Co2 Elite Member

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    It may be that you've only been building backlinks to your homepage and not inner pages? Not sure though!
     
  11. TheLinkGuy

    TheLinkGuy Power Member

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    Yep - that and probably little to no diversity in anchor text that caused this.
     
  12. lee.golibu

    lee.golibu BANNED BANNED

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    Inner page is the best site for building backlink. Dont building backlink to homepage for a long time. diversity in anchor text, also high quality content.