Something Different...

simmonsmike7

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I run an ecommerce site, and there's certain links that I don't want to pass any PR juice to, such as: customer care, shipping info, return info, etc

You know, just those links I don't want to get ranked.

But at the same time, I don't want to cloak these links using something like tinyurl.com because then my visitor can see that clicking on customer care for example leads to tinyurl.

How would I do this?
 
You can create a robots.txt file in the root directory to instruct web bots not to index/rank certain content. This is the standard way and all well-behaved bots (most of the major ones) will obey it. Also, it ensures that any OLD indexed content will be removed, and any third party links to these pages will still not cause it to be index. (Easier to write one line in robots.txt than to make sure ALL your links include nofollow AND no one links to it AND it hasn't been discovered before.)

Here's a nice tutorial/summary on using the robots.txt config file:
http://www.thesitewizard.com/archive/robotstxt.shtml

Fairly simple--I would definitely reccomend this method.
 
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