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Something 99% of SEO companies are NOT doing. Easy $$$$$$$

Discussion in 'Making Money' started by netmoney1, Aug 29, 2015.

  1. netmoney1

    netmoney1 Executive VIP

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    There is one thing that most SEO companies don't do: optimize websites for speed. Fast load times matter. Google isn't going to show a slow as shit site high in the results and in the event someone clicks over, if it loads slow as a pig they are going to leave.

    It's freaking important, so why is it always ignored? A couple reasons...

    #1. The SEO company is a hack and doesn't know their asshole from their elbow. They are outsourcing (probably to BHW) and have zero technical SEO knowledge. The outfit providing the actual "SEO" isn't going to look into that...so their incompetence fucks the client.

    #2. They are lazy. Optimizing a page for speed isn't something you can use a tool for. It takes work. Optimizing images, code, etc. Now multiply that by 10 pages....50 pages....100 pages.

    Shit, most SEO companies don't even optimize their own site for speed...

    Here, look at Boostability. This company advertises all over, does millions in revenue but their site isn't perfect. Why? Lazy? They don't care? They are hacks? They provide shit service? My guess? All of the above...

    [​IMG]

    This is a virtually untapped market.

    You can clean up offering website optimization tune ups.

    It isn't a hard sell.


    • "Do you want your website to load faster?"
    • "Do you want to stop frustrating your visitors?"
    • "Are you sick of your slow as shit site?"

    Any sensible business owner is going to say yes when you ask them these questions.

    Then, when you SHOW them a report from GTmetrix and Google PageSpeed they see first hand their site performance sucks.

    Easy sell.

    It doesn't even cost you money. Just time. Granted you have to know what the F you are doing, but if you have the technical understanding and ability you can clean house.

    Email reports. Cold call. Kick in doors.

    Get in front of the business owner and tell them their site is slow as a pig.

    Then charge them a shit load of money to fix it.

    Set up a sliding scale fee schedule.

    $1,000 for the homepage and $250 for each additional page. You can rake in money. Or if you are in a small market or 3rd world country adjust your prices accordingly.

    The money isn't the focus here.

    The method is. It's easy if you know what you are doing.

    When you are done you show them the updated report. If you get their score from a 70 (C) to a 98 (A+) and their load time drops from 3.8 seconds to 1.5 seconds you look like a fucking hero and they are thrilled.

    This is stupid simple...but it's a technical element most SEO companies do not pay any attention to. This is also a great way to snipe SEO clients.

    "Oh your SEO company didn't optimize your website to load fast? That's weird. It's very important. I wonder what else they are cutting corners on?"

    (silence - don't speak)

    "Would you like us to look into it to make sure they aren't doing more harm than good? If so, I'd be more than happy to give you a quote for a more comprehensive service."

    (silence and wait....)

    Client: "Yeah that would be great"

    Take advantage of lazy and clueless SEO companies. Make money because of their laziness and lack of knowledge.
     
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  2. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP

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    you forgot reason #3...

    because it doesn't really matter in most niches. my sites and clients sites are never "optimized for speed" beyond being hosted on good hardware and most of them rank* well on the SERPS. I can see this being a factor when you're in ultra competitive niches where every tiny tweak and optimization matters but 99% of the time it doesn't really matter.

    *top 3
     
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  3. netmoney1

    netmoney1 Executive VIP

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    User experience. Especially mobile. Sloppy code = slow as a pig. People are impatient. Slow loading site = go find another site.

    Also...this is about a way to make money. Yes, it helps...but more importantly it's an opportunity to make $$$$.
     
    Last edited: Aug 29, 2015
  4. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP

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    Slow loading site = find the 1% that is optimized for speed? Like you said, 99% are not optimized for speed, which makes the "slow" load times the norm. Most sites on decent hardware fall in the acceptable load times for your average netizen. I mean, if you could actually convince someone to pay you big bucks for this service, more power to you man!
     
  5. netmoney1

    netmoney1 Executive VIP

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    Search "personal injury attorney los angeles" and this site is #1 in the local 3 pack and #1 organic...

    [​IMG]

    Site loads in a second...and it is done right. It matters in high comp niches...the same niches that will pay big $$ to get their site cleaned up and optimized for speed...
     
  6. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP

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  7. netmoney1

    netmoney1 Executive VIP

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    Google's speed test doesn't kick back a number...pagespeed insights is good to check mobile experience...which it rates as 99/100...but GTmetrix gives an actual load time. The site loads in 1.1 seconds.

    Anyway, use this...or don't. It's a way to make money. Something that someone that doesn't have the capital to start something can jump into. Doesn't require any investment...just time. Can be used to pool together some seed money for projects, etc.
     
  8. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP

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    Fast load times are obviously preferred to slow load times, but for ranking / user experience purposes (IMO), decent hosting is more than enough. Just my opinion of course <3

    edit: you're right though, no one is selling this as a service as far as I'm aware. If you can find a way to sell this, you won't have much competition!
     
  9. TheRealRazzy

    TheRealRazzy Supreme Member

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    The best part about this is that if you can get in touch with the business owner directly and not the front office/secretary, you can usually sell to them if you have examples of the shit speed.

    And the up-sells afterwards *drools*

    "Oh, you'd like an entirely new design? SURE THING!" $3,000+
    "Ahhh, your current SEO company isn't doing anything it seems." $250+ per month (and that's on the low end)
    "You want me to manage your PPC campaigns? SURE!" Cost = 20% of their PPC budget ;)
     
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    Last edited: Aug 29, 2015
  10. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

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    The people who have slow sites probably don't have decent hosting, though. So you could just do switch that and get the results they're after...

    On the topic of optimizing the site itself, there are *so many* bloated installations of WP out there. It is utterly amazing how clunky some of them are. I've doubled the speed of sites (some of them mine, unfortunately) by deactivating plugins - that's it. I've heard it's really hard to get a ridiculously fast site (I've never really tried), but getting a somewhat fast one is almost no problem at all if you have even a little bit of knowledge in the area.

    Cheers
     
  11. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    And this is the reason I use Godaddy for the ultimate shit website experience.
     
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