Hi all, I've been UNABLE to explain this link building technique, and I figure someone here, trained in the black-arts can help: There is this site (attached in image file) where there is this one page that is for buying cheap viagra. (Likely someone hacked the site and inserted this page, right?) ***What puzzles me is that when I checked their backlinks to this specific page, all the backlinks say "buy cheap viagra" which makes PEFECT sense. BUT, when I click the backlinks, I CANNOT find a clickeable url, or description (in the header), or anywhere on any pages that reference "buying cheap viagra".. take a look at the backlinks using yahoo site explorer. Make Sure that you are looking at backlinks for the page (see image file attached) How is this possible: The backlinks don't appear to be backlinks ???