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Someone explain how this company is no1 on serps in separator box.

Discussion in 'White Hat SEO' started by Patrick2014, Feb 16, 2016.

  1. Patrick2014

    Patrick2014 Junior Member

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    I did a keyword check on LTP.
    On google when I search, the 1st two options are paid ads as expected.


    Then the list of the top 10 are also there (as showed by LTP) and correlated with LTP screenshot.
    add.jpg

    But in between the paid ads and the top 10 is a picture of related said keyword, and it explains the keyword and linked to one of the business website who are in no 1 position and no 6 position in the LTP screenshot.
    The no1 result is in a box, has option to click or expand, also on right it says 'feedback'

    How is it they are on top of results with picture in separate box? even the keyword isn't in the title. Did they pay for it? Doesn't look like an ad.

    What is this box and how does google add whichever site into it?
     
  2. Galleta

    Galleta Regular Member

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  3. Patrick2014

    Patrick2014 Junior Member

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    Just checked the links thanks.
    As for my result, there is no contact no or tech support.
    It gives the main site (dentist) and a brief paragraph and thats it. But the image being used for the teeth in the box beside this websites text is uploaded from a totally different website in USA.

    Then under that is random links to 3 websites under the Related topics.

    I checked the site that is in the box, and there is only about 200 words on the page itself. lost.