I am fairly new to SEO, been doing it about 2 years as a career. I don't claim to know a whole lot, but reading these forums consistently, I am always one up on my marketing managers. So a quick thank you for everyone that posts. Secondly, my new job is working with an e-commerce site. They have me building blog sites on wp in hopes of backlinks and PR (IMO url's are very weak) although I honestly think they just bought hundreds of url's to convince upper management they will be busy for a long time developing them. From what i understand, if all these sites are coming from the same IP, our own server, they will get penalized in ranking right? Thanks in advance to anyone who replies or PM's to help me out.