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Some questions as to how I can use this to my advantage ..

Discussion in 'Offline Marketing' started by octane, Feb 4, 2010.

  1. octane

    octane Registered Member

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    Alright, I'll keep this as short as possible, in hopes that I can get some answers, and at the same time, provide Q&A's that others probably have too.

    I have started an "offline SEO consulting" business as many have done. I've got a few slideshows I've downloaded, and some I've made myself (to do seminars/conferences/etc). I've got everything in place; business cards, a portfolio, a website, everything. If there were a checklist, I'd have them all plus some.

    Here's where my "problem" comes in: Thinking I'm some sort of smart, I go on meetup.com and find a local business group. I write the "coordinator" a great copy, and offer to speak at a meeting for zero charge, as long as I can get testimonials from everyone there. Now, like I said, the copy really was pretty good, so I expected nothing short of an enthusiastic reply. Who would have thought I managed to find the one other mofo in my area doing the same damn thing I am.

    He replied to my email saying he'd love to meet me, go over the presentations, and do a talk with the group on their next meeting. This part is great! The part I'm stuck on is this: How can I JV with him to help us both out? What can I say or do? Also, what legal documents should I have, so he doesn't just run off with my presentations and call them his own? (not that I think he would, but it's 2010, and who the fuck knows.. And not that the documents will prevent much, but at least I'll feel good knowing I tried :rolleyes:)

    He doesn't just do marketing, he does design, seo, hosting, etc. He has a full client list, I don't have a single client. How can I JV with him to help us both out? We offer basically the same services, to the same people. Conventionally, we'd be competition; but I think I could turn this around to an advantage, not only for me, but him too.

    What do you all think? I have a meeting with him in person on Tuesday of next week. It will be our first.

    Let's make money!
     
  2. octane

    octane Registered Member

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    Any Ideas?
     
  3. OldSchooler

    OldSchooler Jr. VIP Jr. VIP Premium Member

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    You gotta ask yourself the question - what is in it for this guy? If he already is covering the full scope of web/marketing services in the area and already has clients (more than likely that will be at this event), why is he agreeing to let you speak at this meet up?

    What have you guys discussed so far regarding a JV?

    OldSchooler
     
  4. grafxextreme

    grafxextreme Regular Member

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    I would start out by asking him, "How can I help you?" "What about this business don't you like?"

    Everyone has some part of the business they hate. I personally hate the details for promoting my seminars. I happily pay 30% to my promoter to take care of this for me. If he says he loves everything then he's lying and probably not doing as good as he would have you believe.

    Good thinking on your part to think JV instead of competing. That's the smart way to go. That's what I do in my business. I don't try to compete with others. Instead I offer to let my consulting firm to do all the work for them and they get all the credit. Works much better.

    They may be good at creating websites. Doesn't mean they like it. Or, that they know how to create television or radio commercials. My firm can do it all. This lets them do what they really enjoy doing -- meeting with the clients and being thought of as the local Marketing Genius! 8)

    If he doesn't play ball....no problem. If you live in a large enough area there's no reason why you can't both be in the same area. Just choose your niche better and focus. Or, just choose one niche to work with.

    I have consultants who contact me who only work in a specific niche such as jewelers or car dealers. They specialize in only that niche. They make the contacts and we do the work for them. There's a lot of ways to build your business. Find one that works for you.

    Good luck!
     
    Last edited: Feb 28, 2010
  5. jvastine

    jvastine Newbie

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    Octane,

    There is much wisdom in what's already been said. Do a little research on Joe Polish and look at the business that he's carved out of the carpet cleaning niche.

    Now regarding protecting your presentation, prior to giving your presentation you should print a copy of each slide and everything else that you use. Then place everything in an a large envelope and seal it Take the envelope to the post office and send it certified to yourself. When you receive it, just place it unopened somewhere for safe keeping. This is a quick and easy form of creating a copyright and the sealed envelope with the date verified by the postal service meets the Federal rules for evidence. So if the guy tries to rip you off, you have something to use to recoup your lose. Of course, that would indeed tarnish his rep and leave his clients looking for a new guru. lol

    It would be a good idea to record your presentation and send that to yourself too. If you can have it video taped...opps forgot that tapes went the way of betamax, 8-tracks, etc. Anyway, record the video and you could use the video as a promo tool for prospecting. If your presentation is more than just a pitch fest and you provide valuable information that would benefit a business niche, then you may even be able to market it.

    You could draw up a no or non compete agreement to present to this individual. Simply say that you are not looking to compete and would like to find a way in which we could work in a mutually beneficial way. As grafxextreme pointed out, there are many things that this guy would much rather delegate to others. Then you can benefit him, gain some valuable experience, while you find the niche to develop into your own venture if that is the way that you wish to go.

    Well i hope that this is some help to you and wish you much luck in your course of action.