Hey all! I finally found my keyword for my new MNS! Bought the hosting and the Domain name. But i have some 'newbie' questions related to it. 1) What theme should i use? (I will be using Hekke's home page idea) (free one or available in download section) 2) Do backlinks from site that are not really related to my site but have good DA help me? 3) Commenting on sites with No "nofollow" get me a backlink? Forum posting on such sites count as backlink? 4) Should i try to rank my main keyword only or add more keywords and try to rank them as well? (Hekke said Its always better to rank more keywords 5) I am planning to post 4000 word article on my main page with Links to all other articles i'll be posting on each - 4000 words (Approx 10-15) My competition who is ranking 1st has 3.5k articles and so on and not soo many good backlinks so i hope i can out do him. 6) Having many backlinks from tumblr (I have friends who use tumblr with DA around 27) If i ask them to post a little pharagraph and give link my article will that effect me in a negative way? I dont have expired domains or anything, i just know few site owners who MIGHT help me out, not sure. All i have is tumblr right now and maybe Forum posting (if that counts) EDIT - Where should i add my main keyword? I heard i should add it in Meta tag or somewhere? Dont exactly remember! Pls help! I have a lot of Facebook pages and also FaceDominator app which has helped me scrape all the group related to my keyword. Will start posting in them soon as well! Thanks a lot for reading my questions Shoutout to virtualbyron who has helped me immensely and hekke whose journey helped me a lot!