As the title states - in one of my niches, where my site is organically #2 (and has been for 2+ years), someone is running PPC click ads that go to my website when clicked. The URL displayed in the ad is also my URL, and the title is a re-hased version of my home page title. I wondered if it might be Google just filling their 'ads' spaces? However, that doesn't make sense, because it's a valuable niche - cost per click is around $25, and search volume is ~5k/mth, with no shortage of advertisers. The part that concerns me is that the site that holds #1 position also does PPC advertising, and their ad text has been copied into my ad, verbatim. Is this possibly an attempt by the #1 competitor to have my site banned or taken out in some way? EDIT: I also just checked the same keyword for another city, for which I'm #3 organically, and the same thing is happening there. It's a totally different domain. Wtf is going on?