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Some is running my site in their PPC ads. Wtf?

Discussion in 'Black Hat SEO' started by tony_d, Sep 3, 2014.

  1. tony_d

    tony_d Elite Member

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    As the title states - in one of my niches, where my site is organically #2 (and has been for 2+ years), someone is running PPC click ads that go to my website when clicked. The URL displayed in the ad is also my URL, and the title is a re-hased version of my home page title.

    I wondered if it might be Google just filling their 'ads' spaces? However, that doesn't make sense, because it's a valuable niche - cost per click is around $25, and search volume is ~5k/mth, with no shortage of advertisers.

    The part that concerns me is that the site that holds #1 position also does PPC advertising, and their ad text has been copied into my ad, verbatim. Is this possibly an attempt by the #1 competitor to have my site banned or taken out in some way?

    EDIT: I also just checked the same keyword for another city, for which I'm #3 organically, and the same thing is happening there. It's a totally different domain.

    Wtf is going on?
     
  2. Magic5

    Magic5 BANNED BANNED

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    That is weird i hope u get this resolved.
     
  3. billu512

    billu512 Power Member

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    that is indeed quite weird, how are you monetizing your site? my guess is your competitor might be doing it.
     
  4. partymarty4870

    partymarty4870 Elite Member

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    at least that's the one area within google that you can get some help with. I'd be contacting them with your queries straight away.
     
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  5. tony_d

    tony_d Elite Member

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    I've checked the same search term (service name) in several other cities where I don't rank, and the pattern is consistent - the top 3 sites have PPC ads running, with exactly the same ad description.

    I'm now starting to take the view that perhaps a PPC management company is using a $50 voucher on a prospect client before calling them, and then hitting them with hard data.

    There is also the possibility that Google is just filling ad slots, but, that doesn't make sense because they're giving revenue away, AND, if it were Google generated, I'm sure the description text in the ads would be scraped from the sites, rather than a generic sentence being used in 20+ ads.
     
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  6. blackhat777

    blackhat777 Elite Member

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    If it is happening for multiple keywords, then it can't be a mistake by someone. Maybe, you should contact Google and let them know the situation.
     
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  7. DatMoney

    DatMoney Regular Member

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    So what's the matter? Don't you like free traffic? :D

    Maybe someone has mistakenly added your website instead of his/her website.
     
  8. Gyuman82

    Gyuman82 Jr. VIP Jr. VIP Premium Member

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    Just ride the wave bro lol
     
  9. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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  10. tony_d

    tony_d Elite Member

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    I think healthy paranoia is what keeps you alive in the long term, particularly in this business...
     
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  11. Pringles

    Pringles Jr. VIP Jr. VIP

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    I've heard of people doing that to test the actual traffic for a keyword so they don't have to create a landing page first. However, at $25 CPC, that is a bit steep for testing...
     
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  12. pana1

    pana1 Junior Member

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    Yeah, that is exactly what I was thinking, but the CPC... Maybe not a test :)
     
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  13. tony_d

    tony_d Elite Member

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    $25 CPC is affordable in this niche - it's massively profitable. That aside - if someone were testing in this manner, the least they would do is run multiple ads, in different ways, with different text, rather than just the same ad in different markets. In this case I don't think that's what's happening.
     
  14. prab1996

    prab1996 Elite Member

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    Looks like a ppc company is testing some thing or they might want to show a trial to site owner before they call him.
    -=-
     
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  15. Pringles

    Pringles Jr. VIP Jr. VIP

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    The theory in doing it is more so to see how many searches per day the keyword ACTUALLY gets compared to what Google reports it getting. Not to actually drive traffic, just to see how many times it is really searched for.

    I think the only way to know will be once the ads stop and if you see a new competitor enter the market.
     
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  16. Velenterprise

    Velenterprise Registered Member

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    Have you seen an increase in traffic during those Google ads? Its quite strange.
     
  17. sn0rt

    sn0rt Elite Member

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    Have you thought about the reason it's showing you those ads is because your computer is cookied and tracked in other ways by google? Therefore it'll show the content that it associates with your computer.
     
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  18. lord1027

    lord1027 Elite Member

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    More people have been reporting this problem. IDK why anyone would do that.
     
  19. Izzma

    Izzma Regular Member

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    I have had the same thing happen to me with two of my sites in the same niche. I didn't contact google about it but what I did was denied ips, and ref urls which lead to the traffic. (From the data I had at the time)

    My case might not be as involved as yours, but doing this solved it (for me).


    My point is never report the G Man anything! Try and solve this situation, yourself if you can. I hope you get this situation resolved ASAP man! :)
     
  20. the_demon

    the_demon Jr. Executive VIP

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    The most likely cause is a PPC company put your url in there by mistake and is accidentally giving you free traffic. I would let them continue to drive free traffic for you until they catch on to their mistake.