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Some Important and Practical Lessons Learned From My Success in Offline SEO

Discussion in 'Black Hat SEO' started by OiOiOi, Nov 9, 2011.

  1. OiOiOi

    OiOiOi Regular Member

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    So I have been pretty successful with offline SEO thanks a lot to blackhat world. I figured I would try to give back and share a couple pointers I have regarding offline SEO for local clients and how to get new business.

    • Respond To Clients Right Away! You can do a bad job and still keep a client, but if you are hard to get a hold of you will lose clients quick.
    • Don't Say you are going to do what you aren't willing to do. It is easy to promise clients that you can do it all in a meeting, but don't be afraid to draw boundaries. It'll keep everyone happier in the long term.
    • Look up Marketing Clubs at local colleges and send out a form email to them saying you are willing to speak on the topic of internet marketing. They are dying for knowledgeable speakers and it is a great place to get interns and leads!
    • Get interns! You have a valuable skill that people want. Don't be afraid to take on an unpaid intern and make them do the grunt work. (Craigslist posting, article writing, Web 2.0s, account creation etc...)
    • Don't just market your clients market yourself! Find SEO niches that you can occupy and hit them with organic and paid search. Make sure to build landing pages for each term.
    • Craigslist is your friend. Post ads on Craigslist every morning, noon, and night. It is free and usually full of serious buyers.
    • Download quickbooks and keep track of every penny. Enough said.
    • If you get stuck, ask! The community on BHW can be incredibely helpful. You can always PM me if you have questions about offline stuff. (I am no expert however I know where to find experts)
    • Write your own content. I know this is controversial, but writing content is really the core of SEO and that is something that people are going to want.
    • Write down a list of service providers you use with prices and urls. It makes it much easier to figure out your costs per job
    • If you really don't know what to price a job post it up on elance or a similar site and see what they charge and ad 25-50% to the number. I wouldn't use blackhat world to get an estimate because it is too damn cheap!
    • Don't be afraid to ask for serious $$$. I have a few clients paying me well over 1000 a month and I am realizing that for what I am providing that is WAY too low.
    • Buy books on white hat/social media. You can spend hours searching on the internet or you can just by a damn book and learn everything you need to know. Whitehat is good for showing your clients you are doing something
    • Get adwords certified. It looks great, they give you money, and the coupons make it really easy to ease in new clients.
    • Hit up businesses you already use! "So what do you do to market yourself?" Business owners love to talk about their business and they will be nice to you because you are a customer!
    • Ask for referrals and offer a discount if you can get them. Giving a month or two away at half price is worth a whole new client.
    • Don't be too insistent on a long contract. (If you can do your job well of course) Most people feel much more comfortable not being locked into a contract and you can actually command more money that way.
    • Learn to love marketing! Read every ad you see and think about who wrote it, if it is good, and how you could use it for a client.
    • Blog about internet marketing. Even if no one reads it, but clients and prospects. A well written blog makes you look like an authority.
    • When all else fails make more landing pages! Geo targeted and keyword targeted. It is easy to explain to a client what they are for and it will buy you some time while rankings come up.
    • Train your clients to help themselves. It is a hell of a lot easier if they can write some posts for you.
    • Fiverr, Linkpushing, LinkPWN are your friend. Also learn how to make nice looking videos. (I am not affiliated with any of these although I wouldn't mind a free one *wink wink* ) Small businesses think these are magic and they work damn well for SEO
    • If you are ever just totally stuck dump your clients budget into PPC. At least that way you can guarantee them some quality traffic.
    • Go to networking events for small business owners. Check out meetup and similar services and get in touch with these people. They need your help and they can be an easy sell!

    I am no guru, but I am self-employed, self-supporting and independent. I also love my job start work at 10am and can take video game breaks when I need to.

    Last, but not least dress nice, smile and don't be too formal with potential/current clients. Treat SEO like a problem you are both trying to solve not you trying to sell them on something.

    Good Luck BlackHatters! Thanks for being awesome and if you could find it in your heart please throw some rep/thanks my way. Cheers.
     
    • Thanks Thanks x 25
    Last edited: Nov 9, 2011
  2. OiOiOi

    OiOiOi Regular Member

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    Oh, and if anyone ever has any questions feel free to PM and I will answer best I can, or at least point you in the right direction.
     
  3. OiOiOi

    OiOiOi Regular Member

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    Don't mean to bump myself, but I see a lot of questions about this and really hope someone who might need this gets to see it.
     
  4. Scripteen

    Scripteen Elite Member

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    Well said. A somehow easier to read version below.


     
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    Last edited: Nov 9, 2011
  5. OiOiOi

    OiOiOi Regular Member

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    Thank you. I am a formatting n00b
     
  6. wolf1880

    wolf1880 Junior Member

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    Thanks for the pointers! These are nice things to keep in mind and probably post on your desk to give you constant reminder of things that will help you succeed.
     
  7. OiOiOi

    OiOiOi Regular Member

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    Appreciate the compliment. Speaking at colleges has been the best thing for my business. You just get so much credibility when you tell people you "Recently Spoke at X University"
     
  8. Abstroose

    Abstroose Elite Member

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    Excellent advice! + 16 from me. I have a couple of questions but I'll type them when I'm not on my phone.
     
  9. OiOiOi

    OiOiOi Regular Member

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    My first Rep! Thank you sir, love to answer your questions when you have them. :)
     
  10. OiOiOi

    OiOiOi Regular Member

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    Going to bed guys. If anyone has any offline related questions post them up and I will answer in the morning.
     
  11. _Chip_

    _Chip_ Senior Member

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    great tips! :)
     
  12. SilverMovieDownloads

    SilverMovieDownloads Power Member

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    Great Post, Thanks Given.

    One Question
    Have You Done Anything With Flyers, Did You Have Success?
     
  13. OiOiOi

    OiOiOi Regular Member

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    Damn it I can't sleep.

    What I do is make Flyers for given niches with the top two or three competitors from each niche in the area (automotive/dentistry) on the flyer. Then I pass them out to all the businesses in that area who are losing to the top dogs.

    Whoever calls first and pays the most I take work from. :p
     
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    Last edited: Nov 9, 2011
  14. depth

    depth Newbie

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    thanks for sharing !
     
  15. OiOiOi

    OiOiOi Regular Member

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    I am here again for questions if anyone needs help.
     
  16. genebadd

    genebadd Junior Member

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    Really good idea on the local colleges and interns. I'm facing a crunch right now with too much work and not enough minions and I was thinking I would have to find someone on craigslist to do some of the work for me.. I stopped going over seas for help... It always costs me more than its worth. If I can't talk to the person on the phone or have lunch with them, then I am not interested...Again, thanks for the idea...
     
  17. LowCountry

    LowCountry Registered Member

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    Great post. Thanks and rep given. You mentioned Linkpushing and LinkPWN. I assume you have used both services and have had success with them? I ask because I am considering both for clients.
     
  18. OiOiOi

    OiOiOi Regular Member

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    I completely agree with you on offshore. Unless it is a VERY set task it becomes more trouble than it is worth. Make sure you put a packet together for your interns. Just some info, tasks, things they will learn. Also offer to write the a recommendation when they leave/be a reference for them. It is amazing that labor can be cheaper in the US (Free) than in India.

    Thank you much for the Rep and Thanks! LinkPushing is a really good way to maintain rankings once you have acquired them. Or give you the extra push to the top when you are already high. I like it because it is so easy and regular. They just added some new feature that makes it totally automated (I haven't messed with it yet, but it looks promising)

    LinkPWN gets the job done it really does, but you have to give it time to work. I notice 2 weeks sometimes before I get a bump.

    Also that guy on fiverr who posts to his blog networks/writes/spins articles is an absolutely monster value. If you pm me I can send you the link it has been up on BHW recently.

    What I do is make web 2.0's with images, a completely unique article, and videos while I am waiting for my services to work.

    I can't stress enough how much success I have had with videos for SEO make sure you write good keyword dense descriptions and you will see a boost. If you can't make them yourself (it isn't to hard) you can get those through fiver too. It doesn't hurt to buy some likes and views on fiverr while you are at it. Hope that helps and kick some ass for your clients!
     
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  19. OiOiOi

    OiOiOi Regular Member

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    Something that I forgot, but is really important:

    Use rank tracker and build a really really nice report template.

    Email it to clients twice a month to keep them happy. Personally, I meet with a client every two weeks to go over the report and to talk about questions and concerns.

    It keeps them very happy and looks professional.

    Don't be afraid to alter it to put yourself in a better light. Don't lie, but if you have a meaningless keyword that drops don't be afraid to take it off the report.
     
  20. Brink

    Brink Junior Member

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    wow some great information here... I'de love to pick your brain... I cant PM yet though.... can you pm me your skype?