So I have been pretty successful with offline SEO thanks a lot to blackhat world. I figured I would try to give back and share a couple pointers I have regarding offline SEO for local clients and how to get new business. Respond To Clients Right Away! You can do a bad job and still keep a client, but if you are hard to get a hold of you will lose clients quick. Don't Say you are going to do what you aren't willing to do. It is easy to promise clients that you can do it all in a meeting, but don't be afraid to draw boundaries. It'll keep everyone happier in the long term. Look up Marketing Clubs at local colleges and send out a form email to them saying you are willing to speak on the topic of internet marketing. They are dying for knowledgeable speakers and it is a great place to get interns and leads! Get interns! You have a valuable skill that people want. Don't be afraid to take on an unpaid intern and make them do the grunt work. (Craigslist posting, article writing, Web 2.0s, account creation etc...) Don't just market your clients market yourself! Find SEO niches that you can occupy and hit them with organic and paid search. Make sure to build landing pages for each term. Craigslist is your friend. Post ads on Craigslist every morning, noon, and night. It is free and usually full of serious buyers. Download quickbooks and keep track of every penny. Enough said. If you get stuck, ask! The community on BHW can be incredibely helpful. You can always PM me if you have questions about offline stuff. (I am no expert however I know where to find experts) Write your own content. I know this is controversial, but writing content is really the core of SEO and that is something that people are going to want. Write down a list of service providers you use with prices and urls. It makes it much easier to figure out your costs per job If you really don't know what to price a job post it up on elance or a similar site and see what they charge and ad 25-50% to the number. I wouldn't use blackhat world to get an estimate because it is too damn cheap! Don't be afraid to ask for serious $$$. I have a few clients paying me well over 1000 a month and I am realizing that for what I am providing that is WAY too low. Buy books on white hat/social media. You can spend hours searching on the internet or you can just by a damn book and learn everything you need to know. Whitehat is good for showing your clients you are doing something Get adwords certified. It looks great, they give you money, and the coupons make it really easy to ease in new clients. Hit up businesses you already use! "So what do you do to market yourself?" Business owners love to talk about their business and they will be nice to you because you are a customer! Ask for referrals and offer a discount if you can get them. Giving a month or two away at half price is worth a whole new client. Don't be too insistent on a long contract. (If you can do your job well of course) Most people feel much more comfortable not being locked into a contract and you can actually command more money that way. Learn to love marketing! Read every ad you see and think about who wrote it, if it is good, and how you could use it for a client. Blog about internet marketing. Even if no one reads it, but clients and prospects. A well written blog makes you look like an authority. When all else fails make more landing pages! Geo targeted and keyword targeted. It is easy to explain to a client what they are for and it will buy you some time while rankings come up. Train your clients to help themselves. It is a hell of a lot easier if they can write some posts for you. Fiverr, Linkpushing, LinkPWN are your friend. Also learn how to make nice looking videos. (I am not affiliated with any of these although I wouldn't mind a free one *wink wink* ) Small businesses think these are magic and they work damn well for SEO If you are ever just totally stuck dump your clients budget into PPC. At least that way you can guarantee them some quality traffic. Go to networking events for small business owners. Check out meetup and similar services and get in touch with these people. They need your help and they can be an easy sell! I am no guru, but I am self-employed, self-supporting and independent. I also love my job start work at 10am and can take video game breaks when I need to. Last, but not least dress nice, smile and don't be too formal with potential/current clients. Treat SEO like a problem you are both trying to solve not you trying to sell them on something. Good Luck BlackHatters! Thanks for being awesome and if you could find it in your heart please throw some rep/thanks my way. Cheers.