I'm looking to update my highest converting site to see if i can convert more sales. Currently, I'm using a public theme, but i really don't like using public themes for long, especially on sites that are converting pretty well. With this site i'm using a combination of these colors.... Light Gray, White, Teal, Red with Teal (light and dark shades) and white being the primary colors. The site is a Price Comparison website, with a twist (cant give the twist away, because it's unique and seems to be working) that is using amazon and a mixture of other niche affiliates sites. The reason why my primary colors will be teal on this updated version is because not only is it easy on the eyes, but that color appeals to people on a budget, and since this site is basically a price comparison website, it's a no brainier to use this color with a site such as this right? I've seen this on other sites, and you will know what i'm talking about using "FOR TODAY ONLY BUY THIS PRODUCT FOR $19.95, BUT HURRY THIS DEAL ENDS IN 09:54 SECS". What about something like this, but on a price comparison type of website? Lets say there is a PS4 on this price comparison site. Regular Price <s>$499</s> You Price Today: $349 This special price is only Guaranteed for 09:54 secs, HURRY UP AND ORDER NOW WHILE SUPPLIES LAST! You see, the 09:54 us bold and red. The reason why my choice to use this red considering my color scheme i have going is because RED Creates urgency, and it appeals to impulse shoppers. I'm trying to create a sense of urgency, "I better buy this product now or the price will go back up in 9 mins". But the thing is, the count down time from 10 mins will just loop back to 10:00 mins when it hits 0:00. I would like to know, what do you think of this? Do you think by doing all mentioned above (including the colors) could possibly help convert more sales by trying to create that 'urgency' that they would have to buy right now to get deal? When people using a site such as this, more than likely they are ready to buy now, but they are looking to pay the lowest price possible. By creating this false sense of urgency, would this be considered blackhat, and would this be legal in the U.S? I'm also asking for suggestions on ways that i can create the sense of urgency.