Some help with marketing terminology?

Discussion in 'CPA' started by quarantine, Jun 19, 2009.

  1. Jun 19, 2009
    #1
    quarantine

    quarantine Newbie

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    I just signed up for azoogle CPA network. On their application they ask your experience with the following....


    CPM
    CPC
    CPA


    So I get that CPA is "cost-per-action" which is like email and zip submits right?

    I have no clue what they are referring to when they say CPM and CPC, what is a example? I can't exactly grasp what they would be referring to.

    Any help would be sweeeet! :D
     
  2. Jun 19, 2009
    #2
    blackhatjamie

    blackhatjamie BANNED BANNED

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    CPM is cost per thousand impressions
    CPC is cost per click.
     
  3. Jun 19, 2009
    #3
    magcshroom

    magcshroom Regular Member

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    Cost per action can apply to anything really. It basically means how much you get paid when someone completes an action. An action can be anything from a small email submit like you mentioned, to a full page form for say an insurance lead, or a sale when they submit their cc details.