Here is a good method to see how good your competitor is rated by google in adwords gottten off perrys email list- enjoy Today I'm going to give you a very cool trick.. One of the most useful kinds of market research you can do is what I call "market research by proxy." By that I mean, surveying the market based on what's already working for other advertisers. You can credit the turbulent economy for providing this opportunity, as I shall explain... Sure, in a perfect world you'd survey the customers, Glenn Livingston style, like you see at w3.LivingstonReport.com But that takes time and money. The next best thing is to discover which advertisers are getting the highest CTR's on their ads and who are paying Google the most money per day. There have always been clever ways to do this. A very long time ago Google used to put a little "popularity bar" beneath the ads. They took that away. But there are still sneaky ways to figure this out. I believe that Google adjusts certain thresholds and Quality Score requirements from time to time to meet their quarterly revenue targets. Richard Stokes talked about this on our Expert Series call a couple of weeks ago (MP3 available at w3.Expertseries.AdwordsStrategy.c0m So here's what's going on and how you can benefit: Let's say someone's shopping and researching hard. They search, click on an ad, look at a site, go back, search again, click on another ad, and so on. The more ads Google shows them, the less money Google makes because the lower quality advertisers aren't paying Google as much money. *If Google shows fewer ads, they'll make more money when people DO click.* So for people who search repeatedly, Google shows fewer ads. Helps Google make more money when a lot of big advertisers have cut their budgets. Google had a good quarter last quarter, despite the economic jitters. So if you want to know who the highest quality advertisers are - search a keyword, and then click "search" again and again and again. After awhile the list of advertisers on the right side will shrink. After a whole bunch of searches there may only be 3-4 left. THOSE are the highest quality advertisers. Those are the ones that make Google the most money per 1000 searches, which is the real name of the game. So here's an example. If I search "weight loss" there are well over 100 advertisers. Page after page of 'em. But if I search that term over and over again, eventually the only ones left are these: 1. Jenny Craig Official Site Join Today and Lose 20lbs for $20. Get Started Now! Limited Time Offer w3.JennyCraig.c0m 2. Top 3 Weight Loss Pills Want Max Weight Loss Fast? These 3 Diet Pills Really Work. GetDietSolutions.c0m/Weight-Loss 3. Acai Berry & Weight Loss The Secret Diet Discovered By A Mom Who Lost 42lbs In 3 Months... DietingM0m.com 4. Lose 21 pounds in 4 weeks Hardest cases accepted Medical doctors - fast, safe w3.CenterForMedicalWeightLoss.c0m Chicago, IL After all the smoke has cleared, there are four left standing. A savvy marketer studies those ads carefully... AND studies their landing pages and sales process. Their offers, their prices. The smartest marketers also play customer and buy the product to see what happens next. Notice that only half of these ads have the term "weight loss" in the headline. Yes, doing that normally works best, but super- great ads often break the 'rules.' Aggressive marketers study hyper-compeitive markets and learn all they can. This is a GREAT way to study any market you're interested in. You can borrow all kinds of ideas from other industries as well, and use them in yours.