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Some good information about PPC for newbies and some questions for experienced PPC People

Discussion in 'Yahoo & MSN' started by selfmade100, Oct 25, 2012.

  1. selfmade100

    selfmade100 Newbie

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    Ok so I figured this community is about helping each other out, giving and receiving all that good stuff. So I got some great information that I have been able to get about PPC advertising and some of it applies to other paid marketing methods.

    So I will go over what I know to this point about PPC I haven't read anything like this yet if it's already here sorry about that but lets get into it, keep in mind I only have information that I got from experienced internet marketers. I put this thread up because I am starting to get into the ppc marketing game, if any experienced ppc dude wants to correct me on something feel free. I'm just passing on what I know to this point.


    • Conversion ratio expectation
    Conversion Ratio simply means what percentage out of those that view
    your site actually optin. Out of every 100 people that view your site, the highest expectation for optin
    would be 40 people, or a 40% optin rate. 40% is extremely above average and NOT to be expected when
    you are first starting with paid advertising.

    When just starting with paid advertising you can expect to have a much lower conversion rate of
    anywhere from 1-3% By testing different ads and tracking the results you will be able to improve the ads
    that get higher conversion rates and continue to improve them and increase their conversion rate.
    There are 4 primary factors to conversion rates. The ad itself (adcopy) and where the ad is placed
    (traffic). Even the best converting ad will get a low conversion rate if no one sees it that is interested in
    it. The other two factors are the Landing Page and the Sales page/follow-up.


    • Views/Impressions are the amount of times your ad is shown.
    • CTR/Click Through Rate is the amount of times somoene clicks on your ad and sees your landing page.
    • Generating a Lead is when a propsect puts in their name and email address on your landing page.
    • Sale/Acquisition is when the lead makes a purchase from you.

    If you are NOT receiving any views/impressions, then your ad is not in the appropriate market. Your
    entire paid advertising content and campaign must be congruent. Deliver what they want all the way
    through from ad placement through to product sale.

    If you are NOT receiving any clicks on your ad, but it is getting viewed, then your adcopy is not
    interesting to the viewers of your ad. You will need to change the adcopy (what your ad says).
    If you are receiving clicks, but not getting leads, this means your landing page is not congruent with your
    adcopy. You will need to change the landing page to be more congruent with the ad or vice versa.

    If you are receiving leads but not getting any sales then you need to change your sales/thank you page
    to make sure it is congruent all the way through.


    • Goals For Your Paid Ads
    Impressions ? This is how many times your ad is appearing. This should be in the Thousands.
    CTR ? Click Thru Rate. This should be 1-3%
    Lead Conversion ? 15% of your clicks should convert to leads when starting and increase as you fine
    tune your advertising campaign.
    Acquisition ? The amount of sales you get from the leads you generate should begin at 3% and increase
    as your advertising campaign improves.

    Tips and Expectations For Beginners:
     Make one small change at a time in order to track the conversion rates.
     Price of leads will start out higher at the beginning.
     Treat your initial advertising campaigns as an Experiment that you are going to test and tweak.
     Focus on generating the Traffic (Impressions and Clicks) to your ad. From there you can slowly
    start tweaking your Ad Copy of your ad, your Landing (capture) page, and then your Sales
    Funnel. (Work from the starting point that your customers will see and work your way deeper)

    note: all that advice was basically made for advertising on websites that let you run ads I'm just asuming it's the same for ppc.


    -------------------------------------------
    That's pretty much all I got some useful stuff to start out with.

    Test tweak etc... Shouldn't be difficult.

    My questions for people that are experienced with ppc, if you're with bing and yahoo ads then that's even better, that's what I'm starting out with.

    1. Most important question...Is that information even useful for ppc or are they two different things?
    2. How would I go about finding the perfect keywords to advertise on for my campaign? I just made my first ad following the guide above but I don't got information on keyword research for ads.
    3. What is better, send people to a straight capture page followed by a presentation or to a review about my product/program that explains everything they need to know and has links to buy and to the capture page?
    4. What are ways to get banned from bing yahoo? what should I avoid doing.. not interested in losing my account and making others....

    I'm sure i'll think of more later. good day everyone.
     
    • Thanks Thanks x 5
  2. selfmade100

    selfmade100 Newbie

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    another question is it even possible to make $2 from $1 doing ppc?
     
  3. catherine77

    catherine77 Junior Member

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    Good info
     
  4. silentNinj4

    silentNinj4 Newbie

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    Interesting post, i just got into ppc marketing too, and as a newbie this post was quite comprehensive.

    my little advice is to take a long term investment approach, and it looks like you are...i started off with a 'quick money' making scheme mindset, and ended up with a 'quick money loosing' turnout...lol

    would love to hear from the experienced users on BHW. Good luck OP

    Cheers
     
    Last edited: Jan 16, 2013
  5. mus8pro

    mus8pro Newbie

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    Yeah I agree with the ease into the learning curve approach. The all in method never worked out for me either. I'm just starting my ppc campaign. 20 clicks : D kinda feels good but id like to see revenue as well...
     
  6. secretmethods

    secretmethods Newbie

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    Occupation:
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    I do PPC.. Your overview is pretty well written...

    Here are some things to keep in mind when buying via PPC...

    1.) Expect to spend $100-$1000 testing before you can find useful information.
    2.) Have a great analytics system that tracks every variable, from keywords, banners, colors, time of day, day of week, devices, demographics etc... You may find that 2 sites have a mass amount of users that are willing to buy a red tshirt but only on fridays..
    3.) It's impossible to answer your question of "what works better".. Testing different traffic sources at different times of the day will give a different result..

    Good luck to you... However, PPC is how I have made my living for 5+ years and IM for over 11 years :)
     
  7. secretmethods

    secretmethods Newbie

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    Occupation:
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    I typically earn a 25% to 200% return on investment.. usually the higher the roi the slower the traffic... but when you find a winner at 25% it pays off well.. :)
     
  8. ok888

    ok888 Jr. VIP Jr. VIP Premium Member

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  9. JamesHere

    JamesHere Jr. VIP Jr. VIP Premium Member

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  10. Victoria Swan

    Victoria Swan BANNED BANNED

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    I really appreciate to help me out with these confused questionss!

    You're so nice!