I was in a webinar earlier today with Gauher Chaudhry (PPV Forumla) and Mike Roth (Offer Vault) and asked some questions related to internet marketing and psychology, and they were nice enough to tell me about Robert Cialdini. Very smart guy! His ideas can be applied to almost anything I think, including internet marketing! His has tons of books on amazon! http://www.youtube.com/watch?v=9OMq5Ni5EMU http://www.youtube.com/watch?v=xlokP6GAru0&feature=related I hope you enjoy!