Solutions to revenue loss from Adblocking - for publishers


Apr 11, 2016
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Hi Guys,

Can you please share your views on how you would solve the adblocking problem for publishers?
The pros and cons of each solution you might offer.

Thank you very much! Really appreciate your time.

I am involved in the technology side of solutions to help publishers with loss of revenue from adblocking (fairly new..hence still learning :) )
Native ads... Ads injected in the content that mask themselves as normal links and images from withing the content... It will also help conversions...
Actually, I look at this situation from a completely different perspective.

Instead of being threatened by ad blocking, I look at it as a tremendous opportunity.

In other words, I see it for what it is.

It's definitely a wakeup call, the easy and lazy ways of making money in the past no longer work thanks to the reality of ad blocking.

I strongly suggest that you look into creating your own content products.

Whether you write the products yourself or hire somebody to write it, it doesn't cost all that much money.

The best part is you're in the best position to understand what kind of content products your current customers and audience members are looking for.

Using this information, create high quality content or outsource it.

Not only do you avoid having to split your earnings with affiliates, but you also can build a tremendous income-generating asset.

If you filter the sales page through an email collection page, you can build a powerful mailing list that can continue to pay off over many years.
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